图书情报工作 ›› 2017, Vol. 61 ›› Issue (2): 32-40.DOI: 10.13266/j.issn.0252-3116.2017.02.004

• 专题:非遗数字化传播研究 • 上一篇    下一篇

个体在剪纸文化内涵认知方面的偏差研究

鲍小春, 许鑫, 孙亚薇   

  1. 华东师范大学经济与管理学部信息管理系 上海 200241
  • 收稿日期:2016-11-07 修回日期:2017-01-05 出版日期:2017-01-20 发布日期:2017-01-20
  • 通讯作者: 许鑫(ORCID:0000-0001-7020-3135),教授,博士生导师,通讯作者,E-mail:xxu@infor.ecnu.edu.cn
  • 作者简介:鲍小春(ORCID:0000-0001-7878-5651),硕士研究生;孙亚薇(ORCID:0000-0001-5523-2114),硕士研究生
  • 基金资助:

    本文系2016年上海市艺术科学规划项目“面向传承和传播的非遗数字化研究”(项目编号:2016G04)研究成果之一。

Research on the Deviation of the Individual in the Cultural Connotation of Paper Cutting

Bao Xiaochun, Xu Xin, Sun Yawei   

  1. Department of Information Management, Faculty of Economics and Management, East China Normal University, Shanghai 200241
  • Received:2016-11-07 Revised:2017-01-05 Online:2017-01-20 Published:2017-01-20

摘要:

[目的/意义] 以剪纸作品为载体,通过探究不同个体在剪纸文化内涵认知上存在的偏差,了解在传统文化传播过程中导致个人对传统文化内涵认知的差异化的因素,以期能在传统文化的内涵识别、精准传播方面获得有益启示。[方法/过程] 通过眼动实验、问卷调查获取样本数据,采用方差分析判定影响个体对剪纸文化内涵认知的潜在因素。[结果/结论] 研究发现,文化程度、学科背景、对剪纸文化的了解程度、家庭文化氛围等因素会影响个体对剪纸文化内涵的识别,而性别则不会影响。在此基础上,就如何进行传统文化精准化传播给出建议。

关键词: 剪纸, 认知偏差, 眼动实验, 文化传播

Abstract:

[Purpose/significance] Taking the paper-cutting as the carrier, this paper studies the deviations of different individuals in recognizing the cultural connotation of papercutting culture to understand the factors leading to the differentiated recognition on the traditional cultural connotation in the transmission process of traditional culture, in order to provide enlightenment to the connotation identification and precision transmission aspects of traditional culture. [Method/process] The paper acquired sample data through eye movement experiment and questionnaires and analyzed potential factors generating influences on individuals' recognition on the cultural connotation through the variance components method. [Result/conclusion] The empirical analysis shows that the educational level, the subject background, the understanding level on papercutting culture and family cultural atmosphere would affect individuals in the identification process of the papercutting cultural connotation. Gender would not have any influence on individuals in the identification of papercutting cultural connotation. On this basis, it proposes suggestions on how to carry out precision transmission of traditional culture.

Key words: paper cutting, cognitive bias, eye movement experiment, cultural transmission

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