图书情报工作 ›› 2018, Vol. 62 ›› Issue (2): 56-64.DOI: 10.13266/j.issn.0252-3116.2018.02.009

• 理论研究 • 上一篇    下一篇

移动社交时代数字阅读互动机制及互动效应研究

毕达天, 王福   

  1. 吉林大学管理学院 长春 130022
  • 收稿日期:2017-06-21 修回日期:2017-11-01 出版日期:2018-01-20 发布日期:2018-01-20
  • 作者简介:毕达天(ORCID:0000-0002-9198-3799),副教授,博士,E-mail:raulbee@sina.com;王福(ORCID:0000-0003-1105-3573),博士研究生。
  • 基金资助:
    本文系国家自然科学基金项目"移动社交网络用户参与动机与网络互动机理研究——基于用户感知的调和作用"(项目编号:71501081)研究成果之一。

Research on Interactive Mechanism and Interactive Effect of Digital Reading in Mobile Social Era

Bi Datian, Wang Fu   

  1. School of Management, Jilin University, Changchun 130022
  • Received:2017-06-21 Revised:2017-11-01 Online:2018-01-20 Published:2018-01-20

摘要: [目的/意义]移动社交时代的数字阅读的最大特点是其互动性,然而现有理论研究对于移动社交阅读的互动机制和互动效应涉及的较少,有必要对移动社交时代数字阅读的互动机制和互动效应深入揭示。[方法/过程]通过对现有移动社交阅读互动研究的不同维度梳理,从互动链、互动域、互动场3个层面厘清移动社交阅读的互动方式和互动关系,构建移动社交阅读互动机制,并从互动过程和互动结果双路径对互动效应进行深度揭示。以"云舟"知识服务空间为例,对移动社交阅读互动机制和互动效应进行了实证研究。[结果/结论]通过对移动社交阅读互动机制和互动效应的研究,厘清移动社交网络阅读互动的脉络,以利于促进移动社交网络阅读互动由同质性向异质的转变,实现移动社交网络阅读服务的精准化和个性化。

关键词: 移动社交阅读, 阅读互动机制, 阅读互动效应, 移动阅读服务

Abstract: [Purpose/significance] The most important feature of digital reading in mobile era is its interaction. However, the existing theoretical research is less about the interaction mechanism and interaction effect of mobile social reading. It is necessary to reveal the interaction mechanism and interaction effect of digital reading in the mobile social era.[Method/process] Through combing the different dimensions of the existing mobile social interaction reading, we clarify the interaction method and interaction relation between mobile social reading from the three levels of interaction chain, interaction domain and interaction field,then we construct the interaction mechanism of mobile social networking reading and from the double perspectives of interaction process and interactive results, we analyze the interaction effect of it. Finally, we make an empirical research of mobile social reading by an example of "YunZhou" knowledge service space.[Result/conclusion] Through the study of reading interaction mechanism and effect of mobile social networking, we clarify the mobile social network interaction context,which is conducive to promote the interaction from homogeneity to heterogeneity in transformation and integration and realize the precision and personality of mobile social networking reading services.

Key words: mobile social reading, reading interaction mechanism, reading interaction effect, mobile reading service

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