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图书情报工作 ›› 2021, Vol. 65 ›› Issue (24): 100-108.DOI: 10.13266/j.issn.0252-3116.2021.24.011

• 综述述评 • 上一篇    下一篇

国内互联网知识付费研究现状与发展趋势

郭宇1,2, 郭勇1,3, 刘文晴1, 张传洋1   

  1. 1. 吉林大学管理学院 长春 130022;
    2. 吉林大学大数据管理研究中心 长春 130022;
    3. 中南大学商学院 长沙 410083
  • 收稿日期:2021-06-03 修回日期:2021-09-19 出版日期:2021-12-20 发布日期:2021-12-29
  • 通讯作者: 郭勇,硕士研究生,通讯作者,E-mail:41002963@qq.com
  • 作者简介:郭宇,副教授,博士,硕士生导师;刘文晴,硕士研究生;张传洋,硕士研究生。
  • 基金资助:
    本文系国家自然科学基金青年项目"基于网络生态的知识付费行为及安全治理模式研究"（项目编号：71804057）和吉林大学哲学社会科学研究种子基金项目"基于多维内容消费矩阵的知识付费模式及生态优化研究"（项目编号：2019ZZ022）研究成果之一。

Research Status and Development Trends of Internet Knowledge Payment in China

Guo Yu1,2, Guo Yong1,3, Liu Wenqing1, Zhang Chuanyang1   

  1. 1. School of Management, Jilin University, Changchun 130022;
    2. Information Resources Research Center, Jilin University, Changchun 130022;
    3. Business School, Central South University, Changsha 410083
  • Received:2021-06-03 Revised:2021-09-19 Online:2021-12-20 Published:2021-12-29

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摘要： [目的/意义] 旨在通过梳理我国互联网知识付费相关研究，全面了解其研究现状，揭示该领域研究的热点问题和未来研究方向。[方法/过程] 采用内容分析法对我国互联网知识付费研究的228篇文献进行集中梳理与分析后，形成了知识付费概念、影响因素、商业模式和网络生态4个文献集群，并在此基础上针对国内IKP研究提出可能的发展方向。[结果/结论] 研究发现：①我国互联网知识付费已从电子商务、行为科学与知识管理视角形成不同论调的研究概念；②相关影响因素研究主要基于知识用户、知识产品和知识平台展开，以改善国内互联网知识付费用户的体验、产品质量与平台服务；③借助案例分析与讨论国内互联网知识付费的商业模式研究亟待丰富；④结合知识生产者、知识消费者与知识平台各自内部及相互之间的纠纷，总结出6类网络生态问题引发的研究议题。结合上述分析结果，提出我国互联网知识付费研究的发展建议。

关键词: 知识付费, 影响因素, 商业模式, 网络生态

Abstract: [Purpose/significance] By combing related researches of Internet knowledge payment in China, this paper aims to comprehensively understand the research status of it, reveal the hot issues and future research directions in this field.[Method/process] After combing, analyzing and integrating 228 literatures on Internet knowledge payment in China by using content analysis method, four literature clusters of the knowledge payment concept, influencing factors, business models and network ecology were formed. On this basis, this paper put forward the possible development direction of domestic IKP research.[Result/conclusion] The research finds that:①Different research concepts have been formed from the perspectives of electronic commerce,behavioral science and knowledge management; ②The researches on relevant influencing factors are mainly based on knowledge users, knowledge products and knowledge platforms, in order to improve the experience, product quality and platform services of domestic Internet knowledge payment users; ③The research on the business model of Internet knowledge payment in China needs to be enriched by case analysis and discussion; ④Based on the internal and mutual disputes among knowledge producers, knowledge consumers and knowledge platforms, six kinds of research topics caused by network ecological problems are summarized. Based on the above analysis results, this paper puts forward some development suggestions on the Internet knowledge payment research in China.

Key words: knowledge payment, influencing factors, business model, network ecology

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