图书情报工作 ›› 2018, Vol. 62 ›› Issue (3): 21-32.DOI: 10.13266/j.issn.0252-3116.2018.03.003

• 工作研究 • 上一篇    下一篇

公共图书馆文化创意产品开发类别调研与分析

王毅1, 柯平2   

  1. 1. 上海大学图书情报档案系 上海 200444;
    2. 南开大学商学院 天津 300071
  • 收稿日期:2017-08-31 修回日期:2017-12-13 出版日期:2018-02-05 发布日期:2018-02-05
  • 作者简介:王毅(ORCID:0000-0002-8409-8441),讲师,博士,E-mail:acool085@126.com;柯平(ORCID:0000-0003-4038-6377),教授,博士,博士生导师。
  • 基金资助:
    本文系国家社会科学基金重大项目"促进我国基本公共文化服务标准化与均等化研究"(项目编号:14ZDA050)研究成果之一。

Investigation and Analysis on the Development Categories of Cultural and Creative Products in Public Libraries

Wang Yi1, Ke Ping2   

  1. 1. Department of Library, Information and Archives, Shanghai University, Shanghai 200444;
    2. Business School, Nankai University, Tianjin 300071
  • Received:2017-08-31 Revised:2017-12-13 Online:2018-02-05 Published:2018-02-05

摘要: [目的/意义]提出适合我国公共图书馆的文创产品开发思路。[方法/过程]采取网络调研分析法,选取国外十个代表性公共图书馆文创产品网络商店作为研究对象,对所包含的全部文创产品依次浏览、分析、查阅、记录,从产品物质载体和文化创意内容的角度分析国外公共图书馆文创产品类别。[结果/结论]我国公共图书馆文创产品开发思路包括:以图书馆藏与历史传承为开发主线(图书馆特色元素提取类、经典馆藏意蕴展现类、图书馆历史文化传承类),以文学阅读与特色文化为开发主线(文学阅读主题融合类、地区特色文化弘扬类、纪念节日文化宣传类),以读者需求与创意服务为开发主线(培育少儿求知类、面向不同群体类、用户体验设计类、特色鲜明品牌类)。

关键词: 文化创意产品, 公共图书馆, 开发类别, 调研分析, 开发思路

Abstract: [Purpose/significance]This paper puts forward the suitable development ideas of cultural and creative products for Chinese public libraries.[Method/process]By methods of network investigation, this article selects ten representative gift shops of public library in foreign countries as the research objects. Then, it browses, analyzes, reviews and records all of the cultural and creative products included in the website, and analyzes the categories of cultural and creative products of foreign public libraries from the viewpoint of product carrier type and content.[Result/conclusion]This paper provides new methods to develop cultural and creative products of Chinese public library:taking library collection and historical inheritance as developing route (extract library characteristic element; show the implication of classic collection;inherit library history culture), taking literature reading and characteristic culture as developing route (merge the theme of reading literature; enrich regional characteristic culture; memorize the culture of the festival),taking user requirements and creative service as developing route(cultivate the curiosity of young children; customize the suitable products for different groups;invite users experience design; create distinctive brand cultural and creative products).

Key words: cultural and creative products, public library, development categories, investigation and analysis, development ideas

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