图书情报工作 ›› 2011, Vol. 55 ›› Issue (12): 21-25.

• 专题 • 上一篇    下一篇

微博客用户行为特征实证分析

杨成明   

  1. 华东师范大学商学院
  • 收稿日期:2010-10-08 修回日期:2010-11-25 出版日期:2011-06-20 发布日期:2011-06-20
  • 通讯作者: 杨成明

Empirical Analysis of Microblog Users’ Behavioral Characteristics

Yang Cheng-Ming   

  1. Business School of East China Normal University,
  • Received:2010-10-08 Revised:2010-11-25 Online:2011-06-20 Published:2011-06-20
  • Contact: Yang Cheng-Ming

摘要: 微博客已发展成为一种重要的信息传播和交流工具,理解微博客用户行为特征,对于优化微博客平台、探索微博客在网络营销、教育及危机公共事件通报等方面的应用具有重要意义,也为研究新媒体传播理论提供数据基础。以新浪微博客为研究对象,抽取微博客平台提供的各项字段,从用户性别、地域、影响力等多个角度揭示当前微博客用户的行为特征及存在的问题。

关键词: 微博客, 用户行为, 互联网利用

Abstract: Microblog has been an important tool of information dissemination and communication. It is  significant on optimizing the microblog platform and exploring the microblog marketing, elearning, disasters release and so on if the behavioral characteristics of microblog users are comprehended. It is also the basis of studying new communication theory. In this paper, all fields are extracted on microblog platform, and user’s behavioral characteristics and problems when users using microblog are shown through various angles of users’ gender, geography, impact and so on.

Key words: microblog, users’ behavior, internet utilization