图书情报工作 ›› 2011, Vol. 55 ›› Issue (12): 26-30.

• 专题 • 上一篇    下一篇

微博客信息传播结构、路径及其影响因素分析

袁毅   

  1. 华东师范大学商学院
  • 收稿日期:2010-10-08 修回日期:2010-11-25 出版日期:2011-06-20 发布日期:2011-06-20
  • 通讯作者: 袁毅

Yuan Yi   

  1. Business school of East China Normal University,
  • Received:2010-10-08 Revised:2010-11-25 Online:2011-06-20 Published:2011-06-20
  • Contact: Yuan Yi

摘要: 以新浪微博客为研究平台,采集事件传播路径中的用户属性数据及行为数据,利用社会网络分析软件绘制信息传播网络图,并对传播网络的结构、路径及其影响因素进行分析,最后,发现传播网络的形态与用户的影响力、节点的合理布局及外部干扰因素有关。

关键词: 微博客, 信息传播, 社会网络分析

Abstract: Based on one event on Sina microblog, user’s property and behavior data in the information dissemination path are collected and information communication network diagram is drawn by using social network analysis software Netdraw. Then the network structure, path and impact factor are analyzed. At last, it has been found that the status of communication network is relate with the user’s power, node distribution and other interfere coming from outer microblog.

Key words: microblog, information communication network, social network analysis