图书情报工作 ›› 2016, Vol. 60 ›› Issue (9): 91-98.DOI: 10.13266/j.issn.0252-3116.2016.09.013

• 情报研究 • 上一篇    下一篇

网络舆情事项中信息受众体的参与动机分析

高俊峰1,2,3   

  1. 1. 北华大学图书馆 吉林 132013;
    2. 北华大学信息资源管理与服务研究所 吉林 132013;
    3. 吉林大学管理学院 长春 130022
  • 收稿日期:2016-02-01 修回日期:2016-04-05 出版日期:2016-05-05 发布日期:2016-05-05
  • 作者简介:高俊峰,馆员,博士研究生,E-mail:373369834@qq.com。
  • 基金资助:

    本文系国家社会科学基金项目"多模态危机情报在城市突发事件应急管理中的融合及应用研究"(项目编号:15BTQ062)研究成果之一。

Analysis of the Participation Motivation of Information Audience in the Network Public Opinion Events

Gao Junfeng1,2,3   

  1. 1. Beihua University Library, Jilin 132013;
    2. Institute of Information Resource Management and Service, Beihua University, Jilin 132013;
    3. School of Management, Jilin University, Changchun 130022
  • Received:2016-02-01 Revised:2016-04-05 Online:2016-05-05 Published:2016-05-05

摘要:

[目的/意义]探索网络舆情受众体参与舆情事项创建传播的动机,为把握网民心理,引导网络舆论正确走向提供理论依据。[方法/过程]基于定性与定量混合的研究视角,依据扎根理论采集研究资料并通过编码从中抽离出10个动机范畴,根据形式概念分析理论结构化分析动机范畴的关系意义,为原始资料编码过程融入定量思维。[结果/结论]揭示受众体的3种参与动机对舆情事项的危机程度、突发程度、管控难度的影响,为从参与动机的视域下划分受众群体、有的放矢地干预网络舆情提供借鉴。

关键词: 网络舆情, 形式概念分析, 扎根理论, 受众行为动机

Abstract:

[Purpose/significance] In order to grasp the psychology of the public opinion audience, this paper focuses on the research of the motivation to participate in the network of public opinion events and offers a theoretical basis to guide the online public opinion with appropriate direction.[Method/process] With a qualitative and quantitative perspective, based on the grounded theory, ten motivation categories have been extracted from the coding and the significance of the motivation category was systematically analyzed with the help of the formal concept analysis to incorporate quantitative thinking into the encoding process of original data.[Result/conclusion] The influence of three kinds of motivation in terms of the crisis, the unexpected degree and the difficulty of management from public opinion events has been revealed. This provides references to divide the audience groups from the perspective of motivation and intervene the network public opinion purposely.

Key words: network public opinion, formal concept analysis, grounded theory, audience behavior motivation

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