一致性与矛盾性在线评论对消费者信息采纳的影响研究——基于感知有用性的中介作用和自我效能的调节作用
王军, 周淑玲
图书情报工作 ›› 2016, Vol. 60 ›› Issue (22) : 94-101.
一致性与矛盾性在线评论对消费者信息采纳的影响研究——基于感知有用性的中介作用和自我效能的调节作用
Research on How the Consistent and Contradictory Online Reviews Affect Consumer Information Adoption——Based on the Mediating Effects of Perceived Usefulness and the Moderating Effects of Self-efficacy
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