突发公共卫生事件中风险意识对公众健康保护意愿的影响研究

doi:10.13266/j.issn.0252-3116.2020.15.021

图书情报工作 ›› 2020, Vol. 64 ›› Issue (15): 165-176.DOI: 10.13266/j.issn.0252-3116.2020.15.021

• 专辑：图书情报应急服务与管理 • 上一篇下一篇

突发公共卫生事件中风险意识对公众健康保护意愿的影响研究

齐云飞¹, 李齐栋², 赵宇翔³, 朱庆华⁴

1 郑州航空工业管理学院信息管理学院郑州 450015;
2 郑州大学信息管理学院郑州 450001;
3 南京理工大学经济管理学院南京 210094;
4 南京大学信息管理学院南京 210023

收稿日期:2020-04-01 修回日期:2020-05-29 出版日期:2020-08-05 发布日期:2020-08-05
作者简介:齐云飞(ORCID:0000-0002-8758-2837),讲师,博士,E-mail:yfqi2015@qq.com;李齐栋(ORCID:0000-0002-5366-2505),硕士研究生;赵宇翔(ORCID:0000-0001-9281-3030),教授,博士生导师;朱庆华(ORCID:0000-0002-4879-399X),副院长,教授,博士生导师。

The Impact of Risk Awareness on Public's Health Protection Intention in Public Health Emergency

Qi Yunfei¹, Li Qidong², Zhao Yuxiang³, Zhu Qinghua⁴

1 School of Information Management, Zhengzhou University of Aeronautics, Zhengzhou 450015;
2 School of Information Management, Zhengzhou University, Zhengzhou 450001;
3 School of Economics & Management, Nanjing University of Science & Technology, Nanjing 210094;
4 School of Information Management, Nanjing University, Nanjing 210023

Received:2020-04-01 Revised:2020-05-29 Online:2020-08-05 Published:2020-08-05

摘要/Abstract

摘要： [目的/意义] 基于保护动机理论，检验疫情信息对培养公众风险意识的影响，揭示人们面对疫情风险时的认知方式，探索能够提高公众健康保护意愿的沟通措施。[方法/过程] 通过网络调查获取来自全国28个省份的450份问卷数据，采用PLS进行结构方程模型分析，经过测量模型、结构模型检测，验证研究所提假设。[结果/结论] 研究发现威胁意识和对策意识能够显著提高公众的威胁评价和应对评价，并形成独特的风险认知特征，在与公众沟通时如果能够遵循这些特征，将能够最大限度影响他们的健康保护意愿。研究还发现目前公众感知易感性普遍较低，由此可能引发乐观偏差等一系列问题，应当得到更多关注。

关键词: 风险沟通, 保护动机理论, 感知严重性, 感知易感性, 响应效能, 风险意识

Abstract: [Purpose/significance] Based on the protection motivation theory, this paper examines the impact of epidemic information on public's risk awareness, reveals how people perceive the epidemic risks, and explores the communication measures that can improve the public's intention to protect health.[Method/process] Through an online survey, this paper obtains 450 questionnaire data from 28 provinces in China, PLS is used for structural equation model analysis, and the hypothesis is finally verified through the measurement model and structural model detection.[Result/conclusion] This paper finds that threat awareness and countermeasure awareness can significantly improve the public's threat appraisal and coping appraisal, and form the unique risk perception characteristics. If we can follow these characteristics when communicating with the public, we will be able to maximize their intention to protect health. This paper also finds that the public's perception vulnerability is low, which may lead to a series of problems such as optimism bias, which deserve more attention.

Key words: risk communication, protective motivation theory, perception severity, perception vulnerability, response efficacy, risk awareness

中图分类号:

G250

齐云飞, 李齐栋, 赵宇翔, 朱庆华. 突发公共卫生事件中风险意识对公众健康保护意愿的影响研究[J]. 图书情报工作, 2020, 64(15): 165-176.

Qi Yunfei, Li Qidong, Zhao Yuxiang, Zhu Qinghua. The Impact of Risk Awareness on Public's Health Protection Intention in Public Health Emergency[J]. LIS, 2020, 64(15): 165-176.

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突发公共卫生事件中风险意识对公众健康保护意愿的影响研究

The Impact of Risk Awareness on Public's Health Protection Intention in Public Health Emergency

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