免费与付费在线问答社区用户参与行为的比较研究

doi:10.13266/j.issn.0252-3116.2020.02.012

图书情报工作 ›› 2020, Vol. 64 ›› Issue (2): 105-115.DOI: 10.13266/j.issn.0252-3116.2020.02.012

免费与付费在线问答社区用户参与行为的比较研究

齐云飞¹, 赵宇翔², 刘周颖³, 孙晓宁⁴, 朱庆华³

1. 郑州航空工业管理学院信息管理学院郑州 450015;
2. 南京理工大学经济管理学院南京 210094;
3. 南京大学信息管理学院南京 210023;
4. 山西财经大学信息学院太原 030006

收稿日期:2019-04-16 修回日期:2019-07-31 出版日期:2020-01-20 发布日期:2020-01-20
作者简介:齐云飞(ORCID:0000-0002-8758-2837),讲师,博士,E-mail:yfqi2015@qq.com;赵宇翔(ORCID:0000-0001-9281-3030),教授,博士生导师;刘周颖(ORCID:0000-0001-5201-500X),博士研究生;孙晓宁(ORCID:0000-0003-1759-2543),讲师,博士;朱庆华(ORCID:0000-0002-4879-399X),副院长,教授,博士生导师。
基金资助:
本文系国家自然科学基金项目"基于科研众包模式的公众科学项目运作与管理机制研究"（项目编号：71774083）和教育部人文社会科学研究青年基金项目"任务复杂性情境下的用户社交与协同信息搜寻行为机制研究"（编号：18YJC870018）研究成果之一。

A Comparative Study on Users Information Interaction Behaviors Between Free and Fee Q&A Communities

Qi Yunfei¹, Zhao Yuxiang², Liu Zhouying³, Sun Xiaoning⁴, Zhu Qinghua³

1. School of Information Management, Zhengzhou University of Aeronautics, Zhengzhou 450046;
2. School of Economics & Management, Nanjing University of Science & Technology, Nanjing 210094;
3. School of Information Management, Nanjing University, Nanjing 210023;
4. School of Information, Shanxi University of Finance & Economics, Taiyuan 030006

Received:2019-04-16 Revised:2019-07-31 Online:2020-01-20 Published:2020-01-20

摘要/Abstract

摘要： [目的/意义] 作为目前主流的在线问答社区模式，免费和付费在线问答社区为用户提供了不同的信息交互场景，能够满足差异化的用户需求。本文通过对两类社区用户参与行为的比较，深入揭示了他们之间的行为差异，对两类社区服务模式的优化提供了对策和建议。[方法/过程] 采用列联表分析、非参数检验和负二项回归等方法对免费和付费在线问答社区用户的参与特征和交互影响关系进行了分析。[结果/结论] 研究发现免费和付费在线问答社区用户在信息需求、参与特征和交互影响关系上存在诸多差异，其中免费在线问答社区具有最多的观点型问题，付费在线问答社区具有最多的建议型问题；免费提问者倾向于用抽象、概括的方式提出问题，付费提问者则倾向于提供详细的背景信息；问题长度负向影响免费回答的数量和长度，正向影响付费回答的长度；问题长度、回答长度正向影响免费和付费评价数量。本文丰富了对在线问答社区用户参与行为的研究，为免费和付费两类社区服务模式优化提供了一定的管理建议。

关键词: 在线问答社区, 付费问答平台, 知识付费, 用户信息交互

Abstract: [Purpose/significance] As the popular online Q&A mode, the free and fee online Q&A communities provide users with different information interaction scenarios, differentiated user needs can be met. This paper compares the participation behavior of two types of community users, and reveals the behavioral differences between them, finally some countermeasures and suggestions for the optimization of the two kinds of community service modes are put forward.[Method/process] The contingency table analysis, non-parametric test and negative binomial regression were used to analyze the interaction characteristics and interaction relations.[Result/conclusion] This paper finds that there are many differences between free and fee online Q&A users in information demand, participation characteristics and interaction relations, free online Q&A has the most opinion questions and paid online Q&A has the most advice questions; free questioners tend to ask abstract and general questions, while fee questioners tend to provide detailed background information; the length of questions negatively affects the number and length of free answers, and positively affects the length of fee answers; the question length and answer length positively affect the number of free and fee evaluations. This paper enriches the research on user participation behavior of online Q&A community, and provides some management suggestions for free and paid online Q&A community.

Key words: online Q&A community, payment-based Q&A platform, pay for knowledge, human information interaction

中图分类号:

G250

齐云飞, 赵宇翔, 刘周颖, 孙晓宁, 朱庆华. 免费与付费在线问答社区用户参与行为的比较研究[J]. 图书情报工作, 2020, 64(2): 105-115.

Qi Yunfei, Zhao Yuxiang, Liu Zhouying, Sun Xiaoning, Zhu Qinghua. A Comparative Study on Users Information Interaction Behaviors Between Free and Fee Q&A Communities[J]. LIS, 2020, 64(2): 105-115.

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免费与付费在线问答社区用户参与行为的比较研究

A Comparative Study on Users Information Interaction Behaviors Between Free and Fee Q&A Communities

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