收稿日期: 2016-02-01
修回日期: 2016-04-05
网络出版日期: 2016-05-05
基金资助
本文系国家社会科学基金项目"多模态危机情报在城市突发事件应急管理中的融合及应用研究"(项目编号:15BTQ062)研究成果之一。
Analysis of the Participation Motivation of Information Audience in the Network Public Opinion Events
Received date: 2016-02-01
Revised date: 2016-04-05
Online published: 2016-05-05
高俊峰 . 网络舆情事项中信息受众体的参与动机分析[J]. 图书情报工作, 2016 , 60(9) : 91 -98 . DOI: 10.13266/j.issn.0252-3116.2016.09.013
[Purpose/significance] In order to grasp the psychology of the public opinion audience, this paper focuses on the research of the motivation to participate in the network of public opinion events and offers a theoretical basis to guide the online public opinion with appropriate direction.[Method/process] With a qualitative and quantitative perspective, based on the grounded theory, ten motivation categories have been extracted from the coding and the significance of the motivation category was systematically analyzed with the help of the formal concept analysis to incorporate quantitative thinking into the encoding process of original data.[Result/conclusion] The influence of three kinds of motivation in terms of the crisis, the unexpected degree and the difficulty of management from public opinion events has been revealed. This provides references to divide the audience groups from the perspective of motivation and intervene the network public opinion purposely.
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