服务营销组合策略在阅读推广中的实践与探索——以广西科技大学图书馆“微书评”为例
薛宏珍
Practice and Exploration of Service Marketing Mix Strategy in Reading Promotion:As an Example of “Micro Book Review” in Guangxi Science and Technology University Library
Xue Hongzhen
图书情报工作 . 2016, (3): 83 -89 .  DOI: 10.13266/j.issn.0252-3116.2016.03.013