INFORMATION RESEARCH

Research on Reading Perception Evaluation of Privacy Policy of Mobile Social Media Users Under Hard Rules

  • Zhang Yanfeng ,
  • Liu Yali ,
  • Peng Lihui
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  • School of Public Management, Xiangtan University, Xiangtan 411105

Received date: 2020-08-07

  Revised date: 2020-12-03

  Online published: 2021-04-14

Abstract

[Purpose/significance] Exploring the privacy reading perception of mobile social media users under hard rules, and constructing a reasonable user privacy policy reading perception evaluation analysis model can provide theoretical and practical guidance for the formulation and improvement of privacy policies.[Method/process] Combining domestic and foreign privacy policy related research literature, through user surveys on the reading perceptions of the top ten commonly used social media privacy policies, combined with matter-element extension analysis methods, this paper measured the perception of user privacy policy reading from the appearance of privacy policies, privacy protection, information collection and storage, information use and sharing, user rights.[Result/conclusion] Both the appearance and content of the text have an impact on the user's reading perception of the privacy policy. Moreover, the content is complete, the length and line space are moderate, and the more detailed the number of subheadings and annotations, the higher the evaluation result of the user's reading perception will be.

Cite this article

Zhang Yanfeng , Liu Yali , Peng Lihui . Research on Reading Perception Evaluation of Privacy Policy of Mobile Social Media Users Under Hard Rules[J]. Library and Information Service, 2021 , 65(4) : 49 -60 . DOI: 10.13266/j.issn.0252-3116.2021.04.006

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