图书情报工作 ›› 2015, Vol. 59 ›› Issue (21): 38-44,62.DOI: 10.13266/j.issn.0252-3116.2015.21.006

• 专题1:大数据环境下网络舆情传播理论与实践研究 • 上一篇    下一篇

大数据环境下多媒体网络舆情传播要素及运行机理研究

黄微1, 李瑞1, 孟佳林2   

  1. 1. 吉林大学管理学院 长春 130022;
    2. 中国环境管理干部学院 秦皇岛 066000
  • 收稿日期:2015-09-17 修回日期:2015-10-19 出版日期:2015-11-05 发布日期:2015-11-05
  • 作者简介:黄微(ORCID:0000-0003-0448-9563),教授,博士生导师,E-mail:hw9009@sohu.com;李瑞(ORCID:0000-0002-1080-0912),博士研究生;孟佳林(ORCID:0000-0001-7427-2074),助教,硕士研究生。
  • 基金资助:

    本文系国家自然科学基金面上项目"大数据环境下多媒体网络舆情信息的语义识别与危机响应研究" (项目编号:71473101)研究成果之一。

Study on Dissemination Elements and Operational Mechanism of Multimedia Network Public Opinion Under the Big Data Environment

Huang Wei1, Li Rui1, Meng Jialin2   

  1. 1. School of Management, Jilin University, Changchun 130022;
    2. Environmental Management College of China, Qinhuangdao 066000
  • Received:2015-09-17 Revised:2015-10-19 Online:2015-11-05 Published:2015-11-05

摘要:

[目的/意义]研究大数据环境下多媒体网络舆情信息传播要素和运行机理,为相关部门加强网络舆情信息监管提供参考。[方法/过程]以大数据技术、舆情理论、信息传播理论为基础,对大数据环境下多媒体网络舆情的特征进行分析,深入探讨大数据环境下多媒体网络舆情传播的主体、客体、媒体、本体、空间5个要素,在此基础上重点归纳总结大数据多媒体网络舆情传播机理,并构建传播机理的总体关系架构。[结果/结论]揭示多媒体技术环境下网络舆情信息传播的内在运行规律,为大数据环境下多媒体网络舆情信息传播的研究提供新视角。

关键词: 网络舆情信息传播, 大数据, 多媒体, 运行机理

Abstract:

[Purpose/significance]The analysis on dissemination elements and operational mechanism of the multimedia network public opinion under the big data environment, plays an important role for relevant departments to strengthen their supervision of network public opinion.[Method/process] Based on the big data technology, public opinion theory, information dissemination theory, this paper analyzes the characteristics of multimedia network public opinion under the big data environment. Then it deeply studies five elements of multimedia network public opinion, which include subject, object, media, ontology and space. Finally, it summarizes the operational mechanism of multimedia network public opinion for big data, and constructs the general relationship frame of inner operating mechanism.[Result/conclusion]The results reveal the internal operating rules of the dissemination of network public opinion information under the environment of multimedia technology, and provides a new perspective for the research on the multimedia network public opinion.

Key words: network public opinion information dissemination, big data, multimedia, operational mechanism

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