关键词: 网络平台, 成长能力, 信息生态位适宜度

Abstract:

[Purpose/significance] This paper studies issues related to the development of network platform under the information ecological perspective, and provide reference and basis for the evaluation of the network platform. [Method/process] This paperuses the relative theories of ecology and information ecology, on the basis of analyzing the connotation and elements of network platform growth capacity, builds the evaluation index system. Combined with the informative niche-fitness method tomeasure the evaluation index, it adopts the method of multi-attribute group decision-making under pure linguistic information to collect data assessed by experts. Lastly, it takes yitao.com as an example to conduct empirical research.[Result/conclusion] Information network platform performance ecological adaptation and sustainable development capacity through information niche fitness, growth capacity is evaluated as the network platform balanced ecosystem research information provides a new perspective.

Key words: network platform, growth capacity, informative niche-fitness