E-health情境下初始信任的信息来源构建:兼与E-commerce情境的比较

doi:10.13266/j.issn.0252-3116.2017.14.016

图书情报工作 ›› 2017, Vol. 61 ›› Issue (14): 116-122.DOI: 10.13266/j.issn.0252-3116.2017.14.016

E-health情境下初始信任的信息来源构建:兼与E-commerce情境的比较

李晶, 王文韬, 杨敏

安徽大学管理学院合肥 230601

收稿日期:2017-03-27 修回日期:2017-06-10 出版日期:2017-07-20 发布日期:2017-07-20
作者简介:李晶(ORCID:0000-0002-0004-907X),副教授,博士,E-mail:lijing1602@163.com;王文韬(ORCID:0000-0002-4629-3684),讲师,博士;杨敏(ORCID:0000-0003-2742-7672),硕士.
基金资助:
本文系国家社会科学基金青年项目"基于社交媒体的学术交流行为模式及优化策略研究"（项目编号：17CTQ028）研究成果之一。

Information Source of Initial Trust in the Context of E-health:Comparison with Initial Trust in the Context of E-commerce

Li Jing, Wang Wentao, Yang Min

School of Management, Anhui University, Hefei 230601

Received:2017-03-27 Revised:2017-06-10 Online:2017-07-20 Published:2017-07-20

摘要/Abstract

摘要： [目的/意义]探索在电子医疗情境下用户构建初始信任的关键动因，从信任的信息来源视角比较电子医疗情境与电子商务情境下用户建立初始信任的路径差异，为互联网医疗服务提供商优化平台建设、提升用户满意度提供借鉴和参考。[方法/过程]采用问卷调查法收集数据，利用偏最小二乘结构方程模型方法验证假设和概念模型。[结果/结论]研究发现，与网下信任来源有关的医院信誉、朋友推荐和个人健康状况对形成初始信任具有显著影响，而与网上信任来源有关的如来自第三方认证的结构保证和服务提供商声誉则没有通过假设检验，与E-commerce情境下初始信任形成路径不同的是电子医疗用户不能单纯凭借网上信息做出是否可信的判断。

关键词: 电子医疗, 初始信任, 信任转移, 信息来源

Abstract: [Purpose/significance] The paper analyzes the key motivation of the user to build the initial trust in the context of E-health, compares the difference of the initial trust between E-health and E-commerce from the perspective of the trusted information source, and proposes the suggestions for the E-health providers. [Method/process] Based on the valid responses collected from a survey questionnaire, PLS structural equation modeling technology was employed to examine the research model. [Result/conclusion] The credibility of the hospital, the friend's recommendation and the personal health status related to the trust source have a significant impact on the initial trust, but the structural guarantee and service provider's reputation do not significant affect the initial trust. E-health users cannot simply rely on the online information source, which is different in the context of E-commerce.

Key words: E-health, initial trust, trust transfer, information source

中图分类号:

G250

李晶, 王文韬, 杨敏. E-health情境下初始信任的信息来源构建:兼与E-commerce情境的比较[J]. 图书情报工作, 2017, 61(14): 116-122.

Li Jing, Wang Wentao, Yang Min. Information Source of Initial Trust in the Context of E-health:Comparison with Initial Trust in the Context of E-commerce[J]. LIS, 2017, 61(14): 116-122.

参考文献

[1] 孙启贵, 宋伟. 电子健康及其发展的若干问题探讨[J]. 科学与社会, 2012, 2(4):105-112.
[2] YI M Y, YOON J J, DAVIS J M, et al. Untangling the antecedents of initial trust in web-based health information:the roles of argument quality, source expertise, and user perceptions of information quality and risk[J]. Decision support systems, 2013, 55(1):284-295.
[3] 刘咏梅, 车小玲, 卫旭华. 消费者对移动医疗的初始信任研究[J]. 信息系统学报, 2014(1):15-30.
[4] 车小玲. 消费者对移动医疗的信任及其采纳研究[D]. 长沙:中南大学, 2013.
[5] 鲁耀斌, 周涛. B2C情境下影响消费者网上初始信任因素的实证分析[J]. 南开管理评论, 2005, 8(6):96-101.
[6] ZUCKER L G. Production of trust:institutional sources of economic structure, 1840-1920[J]. Research in organizational behavior, 1986, 8(2):53-111.
[7] 杨庆. 消费者对网络商店的信任及信任传递的研究[D]. 上海:复旦大学, 2005.
[8] STEWART K J. Trust transfer on the world wide web[J]. Organization science, 2003, 14(1):5-17.
[9] DONEY P M, CANNON J P. An examination of the nature of trust in buyer-seller relationships[J]. Journal of marketing, 1997, 61(2):35-51.
[10] FAGERSTR? M A, GHINEA G. On the motivating impact of price and online recommendations at the point of online purchase[J]. International journal of information management the journal for information professionals, 2011, 31(2):103-110.
[11] GARBARINO E, STRAHILEVITZ M. Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation[J]. Journal of business research, 2004, 57(7):768-775.
[12] 张新,马良,王高山.朋友推荐对消费者购买意愿的影响:基于信任的中介左右[J].山东财经大学学报,2016,28(5):83-91.
[13] WALCCZUCH R, LUNDGREN H. Psychological antecedents of institution-based consumer trust in e-retailing[J]. Information management,2004(42):159-177.
[14] 王小燕,庞素琳,罗伟其.消费者对移动银行初始信任模型的建立与启示[J].现代管理科学,2009(7):98-99.111.
[15] 董艳.基于患者信任度的医患知识转移影响因素研究[D].杭州:浙江大学,2009.
[16] 宁丽红.患者信任医生的影响因素及其改善途径研究[D].济南:山东大学医学院,2009.
[17] BANSAL G, ZAHEDI F M, GEFEN D. The impact of personal dispositions on information sensitivity, privacy concern and trust in disclosing health information online[J]. Decision support systems, 2010, 49(2):138-150.
[18] MCKNIGHT D H, CHERVANY N L. What trust means in e-commerce customer relationships:an interdisciplinary conceptual typology[J]. International journal of electronic commerce, 2001, 6(2):35-59.
[19] SIAU K, SHEN Z. Building customer trust in mobile ecommerce[J]. Communications of the ACM,2003,46(4):91-94.
[20] GANESAN S. Determinants of long-term orientation in buyer-seller relationships[J]. Journal of marketing, 1994, 58(2):1-99.
[21] KOUFARIS M, HAMPTON-SOSA W. The development of initial trust in an online company by new customers[J]. Information management, 2004, 41(3):377-397.
[22] 王守中.我国B2C消费者初始信任的建立[J].消费经济,2007(1):75-77.
[23] 卢新元,龙德志,梁丽婷,等.众包网站中用户初始信任影响因素分析及实证研究[C]//第十五届全国计算机模拟与信息技术学术会议论文集.武汉:管理学报编辑部,2015.
[24] MCKNIGHT D H, CHOUDHURY V, KACMAR C. The impact of initial consumer trust on intentions to transact with a web site:a trust building model[J]. Journal of strategic information systems, 2002, 11(3/4):297-323.
[25] WALSH G, ELSNER R. Improving referral management by quantifying market mavens' word of mouth value[J]. European management journal, 2012, 30(1):74-81.
[26] 杨志慧.跨渠道情境下移动支付初始信任形成机理及测度研究[D].长沙:中南大学,2013.
[27] GRAZIOLI S, JARVENPAA S L. Perils of Internet fraud:an empirical investigation of deception and trust with experienced internet consumers[J]. IEEE transactions on systems, man & cybernetics part a:systems & humans, 2000, 30(4):395-410.
[28] CHIN W W, NEWSTED P R. A partial least squares latent variable modeling approach for measuring interaction effects:results from a monte carlo simulation study and an Electronic-mail emotion/adoption study[J]. Information systems research, 1997, 14(2):189-217.

E-health情境下初始信任的信息来源构建:兼与E-commerce情境的比较

Information Source of Initial Trust in the Context of E-health:Comparison with Initial Trust in the Context of E-commerce

PDF

可视化

摘要/Abstract

引用本文

使用本文

参考文献

相关文章 4

编辑推荐

Metrics

[1]	郭承龙. 重塑网络消费者初始信任——网誉认证理论探讨[J]. 图书情报工作, 2012, 56(10): 124-130.
[2]	单初鲁耀斌. 正面与负面网上评价对C2C商家初始信任影响的实证研究[J]. 图书情报工作, 2010, 54(12): 136-140.
[3]	周涛. 基于ELM的网上信任两阶段发展模型[J]. 图书情报工作, 2009, 53(12): 133-148.
[4]	王学东商宪丽 . 网上商店建立消费者初始信任的探析[J]. 图书情报工作, 2007, 51(02): 51-53.