微信图书馆用户使用意愿影响因素实证研究

doi:10.13266/j.issn.0252-3116.2018.05.008

图书情报工作 ›› 2018, Vol. 62 ›› Issue (5): 68-75.DOI: 10.13266/j.issn.0252-3116.2018.05.008

微信图书馆用户使用意愿影响因素实证研究

魏群义¹, 姚媛², 李艺亭²

1. 重庆大学图书馆重庆 400044;
2. 重庆大学经济与工商管理学院重庆 400044

收稿日期:2017-09-18 修回日期:2017-11-23 出版日期:2018-03-05 发布日期:2018-03-05
作者简介:魏群义(ORCID:0000-0001-7367-5621),馆长助理,副研究馆员,博士,E-mail:wqy@cqu.edu.cn;姚媛(ORCID:0000-0001-7681-1748),硕士研究生;李艺亭(ORCID:0000-0002-3524-9397),硕士研究生。
基金资助:
本文系国家社会科学基金项目"移动图书馆的用户体验模型与服务质量提升研究"（项目编号：17BTQ037）和中央高校基本科研业务费科研项目"移动图书馆的用户体验模型改进与服务质量提升研究"（项目编号：106112016CDJSK02 XK 05）研究成果之一。

The Empirical Research on Factors of WeChat Library Users' Usage Intentions

Wei Qunyi¹, Yao Yuan², Li Yiting²

1. Chongqing University Library, Chongqing 400044;
2. School of Economics and Business Administration, Chongqing University, Chongqing 400044

Received:2017-09-18 Revised:2017-11-23 Online:2018-03-05 Published:2018-03-05

摘要/Abstract

摘要： [目的/意义]调研中国高校学生对微信图书馆的使用意愿，探索影响用户使用微信图书馆的因素，以期为微信图书馆的发展和服务水平提升提供参考和建议。[方法/过程]在技术接受模型、整合型技术接受与使用模型和信息系统成功模型的基础上，建立一个理论模型，提出研究假设。以重庆大学微信图书馆用户为调查对象，采用问卷调查和结构方程建模的方法，对模型进行分析与验证。[结果/结论]社会影响和使用态度是影响用户使用微信图书馆的主要因素，感知易用性和感知有用性通过使用态度间接影响用户使用意愿，信息质量、系统质量和服务质量正向影响感知易用性和感知有用性，但是信息质量和服务质量对感知易用性的影响效果不显著。提出的服务改进建议，对于提升微信服务水平，具有一定的实践与指导意义。

关键词: 微信, 微信图书馆, 移动服务, 使用意愿

Abstract: [Purpose/significance] By investigating the intention of Chinese college students to use WeChat library,this paper aims to explore the factors of WeChat library users' usage intentions.So that, we can provide references and advicefor the development and service enhancement of the WeChat library.[Method/process] Research hypothesis was proposed by building an integrated model on the basis of technology acceptance model, unified theory of acceptance and use of technology, and information system success model.Then, we selected Chongqing University's WeChat library users as our respondents, adopted questionnaire survey and structural equation modeling to analyze and verify the integrated model.[Result/conclusion] Social influence and using attitude are the main factors of WeChat library users' usage intentions.Perceived ease of use and perceived usefulness affect users'usage intentions indirectly. Information quality, system quality and service quality are positively related to the perceived ease of use and the perceived usefulness,but the effect of information quality and service quality on perceived ease of useis not significant.This paper proposed some suggestions for improving services,they have important practical and guiding significance for improving WeChat service level.

Key words: WeChat, WeChat library, mobile service, usage intention

中图分类号:

G252

魏群义, 姚媛, 李艺亭. 微信图书馆用户使用意愿影响因素实证研究[J]. 图书情报工作, 2018, 62(5): 68-75.

Wei Qunyi, Yao Yuan, Li Yiting. The Empirical Research on Factors of WeChat Library Users' Usage Intentions[J]. LIS, 2018, 62(5): 68-75.

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微信图书馆用户使用意愿影响因素实证研究

The Empirical Research on Factors of WeChat Library Users' Usage Intentions

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