图书情报工作 ›› 2018, Vol. 62 ›› Issue (18): 24-33.DOI: 10.13266/j.issn.0252-3116.2018.18.003

• 专题:新媒体环境下服务模式创新及风险管控研究 • 上一篇    下一篇

社交网络中个人信息安全行为影响因素的实证研究

王晰巍1,2, 王雷1, 贾若男1, 王铎1   

  1. 1. 吉林大学管理学院 长春 130022;
    2. 吉林大学大数据管理研究中心 长春 130022
  • 收稿日期:2018-02-11 修回日期:2018-04-27 出版日期:2018-09-20 发布日期:2018-09-20
  • 作者简介:王晰巍(ORCID:0000-0002-5850-0126),副院长,大数据管理研究中心主任,教授,博士生导师,E-mail:wxw_mail@163.com;王雷(ORCID:0000-0002-0199-6343),硕士研究生;贾若男(ORCID:0000-0002-4262-7982),硕士研究生;王铎(ORCID:0000-0002-5060-7893),博士研究生。
  • 基金资助:
    本文系国家自然科学基金面上项目"信息生态视角下新媒体信息消费行为机理及服务模式创新研究"(项目编号:71673108)和"吉林大学高峰学科(群)建设项目"研究成果之一。

An Empirical Study on the Influencing Factors of the Security Behavior in Personal Information in Social Networks

Wang Xiwei1,2, Wang Lei1, Jia Ruonan1, Wang Duo1   

  1. 1. School of Management, Jilin University, Changchun 130022;
    2. Big Data Management Research Center, Jilin University, Changchun 130022
  • Received:2018-02-11 Revised:2018-04-27 Online:2018-09-20 Published:2018-09-20

摘要: [目的/意义]随着社交网络用户的逐渐增多,社交网络中个人信息安全行为研究对帮助社交网络用户更好地规避社交网络安全风险、推动社交网络平台开发商提高信息安全技术具有积极的作用。[方法/过程]基于社会认知和保护动机理论,构建社交网络个人信息安全行为影响因素模型,并运用问卷调查和结构方程方法对模型的适用性进行检验。[结果/结论]数据结果表明,反应效能是社交网络中个人信息安全保护行为最主要的影响因素,其次是感知威胁和自我效能对个人信息安全保护意愿产生正向影响,而回避行为对信息安全保护意愿产生消极影响,用户信息安全保护意愿对信息安全保护行为产生正向影响。

关键词: 社交网络, 个人信息安全, 行为, 影响因素

Abstract: [Purpose/significance]With the gradual increasing number of social network users, the research on the behavior of personal information security in social network has a positive role in better helping social network users to avoid social network security risks and urging the social network platform developers to improve information security technology.[Method/process]Based on the theory of social cognition and protective motivation, this paper constructs a model of influencing factors of social network personal information security behavior, and tests the applicability of the model by the survey of questionnaire and structural equation method.[Result/conclusion] The results show that response efficiency is the most important factor which influences the behavior of personal information security protection in social networks, and the perceived threat and self-efficacy have a positive effect on personal information security protection willingness. But avoidance behavior has a negative impact on the willingness to protect information security, and the users' willingness to protect information security has a positive impact on the behavior of information security protection.

Key words: social network, personal information security, behavior, influencing factor

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