图书情报工作 ›› 2019, Vol. 63 ›› Issue (5): 23-31.DOI: 10.13266/j.issn.0252-3116.2019.05.003

• 理论研究 • 上一篇    下一篇

健康行为改变不同阶段的信息框架效应概念模型研究

曹锦丹, 王崇梁   

  1. 吉林大学公共卫生学院 长春 130021
  • 收稿日期:2018-07-24 修回日期:2018-10-06 出版日期:2019-03-05 发布日期:2019-03-05
  • 作者简介:曹锦丹(ORCID:0000-0003-0535-8872),教授,博士生导师,E-mail:caojd@jlu.edu.cn;王崇梁(ORCID:0000-0002-5001-6743),博士研究生
  • 基金资助:
    本文系国家社会科学基金项目"交互式信息服务环境下的用户认知需求及其量表的开发和应用研究"(项目编号:13BTQ058)研究成果之一

Conceptual Model of Information Framing Effects in Different Stages of Health Behavior Change

Cao Jindan, Wang Chongliang   

  1. School of Public Health, Jilin University, Changchun 130021
  • Received:2018-07-24 Revised:2018-10-06 Online:2019-03-05 Published:2019-03-05

摘要: [目的/意义]信息框架效应对个体行为改变决策具有普遍影响,然而涉及信息框架对行为改变过程的影响研究较少。为确定信息框架效应在行为改变过程中的应用价值,本研究对该情境下信息框架效应的产生和其对行为改变各阶段的影响机制进行了深入探讨。[方法/过程]以健康行为改变为例,在基于跨理论模型的阶段式行为改变情境下,通过分析框架效应产生的机制,确定框架效应产生的调节因素和中介变量,进而探讨信息框架对处于不同变化阶段的个体决策倾向的影响,以及这种决策倾向如何影响行为改变的进程。[结果/结论]提出健康行为改变不同阶段的信息框架效应概念模型,为提高不良行为改变的信息干预方案水平和个体健康管理水平提供一定的科学依据。

关键词: 跨理论模型, 框架效应, 行为改变, 行为决策, 认知需求

Abstract: [Purpose/significance] Framing effects have a universal influence on individual behavior change decision,while there are few studies on the influence of framing effects on the process of behavior change. In order to determine the practical value of frame effect in process of behavior change,this study further explores the generation of frame effect and its influence mechanism on all stages of behavior change. [Method/process] This study takes changes in health behavior as an example. In the behavior change situation based on the transtheoretical model, this study analyzes the mechanism of framing effect, determines the moderators and mediator of framing effects, and then discusses the influence of message framing on individual decision-making tendencies at different stages of change, and how such decision-making tendencies affect the process of behavioral change. [Result/conclusion] This study provides a scientific basis for improving the level of information intervention program of health behavior change and individual health management.

Key words: transtheoretical model, framing effects, behavior change, behavior decision, need for cognition

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