答案质量反馈对社会化问答社区用户持续答题意愿的影响研究——以“知乎”平台为例

doi:10.13266/j.issn.0252-3116.2020.11.006

图书情报工作 ›› 2020, Vol. 64 ›› Issue (11): 46-56.DOI: 10.13266/j.issn.0252-3116.2020.11.006

答案质量反馈对社会化问答社区用户持续答题意愿的影响研究——以“知乎”平台为例

杨刚¹, 闫璐¹, 房贻庆¹, 赵娜^1,2

1 吉林大学管理学院长春 130022;
2 长春金融高等专科学校长春 130028

收稿日期:2019-10-25 修回日期:2019-12-16 出版日期:2020-06-05 发布日期:2020-06-05
作者简介:杨刚(ORCID:0000-0001-5791-2391),教授,博士,博士生导师,E-mail:billyang@jlu.edu.cn;闫璐(ORCID:0000-0002-5446-3073),博士研究生;房贻庆(ORCID:0000-0002-7899-8654),硕士研究生;赵娜(ORCID:0000-0002-8987-2504),博士研究生。

A Study on the Influence of Answer Quality Feedback on Users' Willingness to Continue Answering Questions in Social Q&A Communities—— Taking Zhihu as an Example

Yang Gang¹, Yan Lu¹, Fang Yiqing¹, Zhao Na^1,2

1 School of Management, Jilin University, Changchun 130022;
2 Changchun Finance College, Changchun 130028

Received:2019-10-25 Revised:2019-12-16 Online:2020-06-05 Published:2020-06-05

摘要/Abstract

摘要： [目的/意义] 分析答案质量反馈对社会化问答社区用户持续答题意愿的影响，可以对社会化问答社区增加用户粘性、提高用户体验起到一定的指导作用。[方法/过程] 从社会资本理论中提取答案质量反馈变量并分析其对社会化问答社区用户持续答题意愿的影响。通过结构方程方法对收集整理的调查问卷数据进行分析，验证模型的可行性和优越性。[结果/结论] 构建答案质量反馈对社会化问答社区用户持续答题意愿影响模型；结论表明，答案质量反馈正向影响反馈期望确认程度与反馈感知有用性；反馈期望确认程度正向影响反馈感知有用性与反馈满意度；反馈感知有用性正向影响反馈满意度与持续答题意愿；反馈满意度也同样正向影响持续答题意愿。

关键词: 社会化问答社区, 社会资本理论, 期望确认模型, 答案质量反馈, 持续答题意愿

Abstract: [Purpose/significance] Analyzing the effect of answer quality feedback on users' willingness to continue answering questions in social Q&A community can play a guiding role in increasing user stickiness and improving user experience in social Q&A community. [Method/process] The feedback variable of answer quality was extracted from social capital theory and its influence on the willingness of users to continue answering questions was analyzed.The structural equation method was used to analyze the collected questionnaire data to verify the feasibility and superiority of the model. [Result/conclusion] The influence model of answer quality feedback on users' willingness to continue answering questions is constructed.The conclusion shows that the feedback of answer quality has a positive influence on the recognition degree of feedback expectation and the perceived usefulness of feedback.Feedback expectation confirmation positively affects feedback perceived usefulness and feedback satisfaction;feedback perceived usefulness positively affects feedback satisfaction and willingness to continue answering questions;feedback satisfaction also positively affected the willingness to continue answering questions.

Key words: socialized Q&A community, social capital theory, expectation validation model, answer quality feedback, continuous willingness to answer questions

中图分类号:

G203

杨刚, 闫璐, 房贻庆, 赵娜. 答案质量反馈对社会化问答社区用户持续答题意愿的影响研究——以“知乎”平台为例[J]. 图书情报工作, 2020, 64(11): 46-56.

Yang Gang, Yan Lu, Fang Yiqing, Zhao Na. A Study on the Influence of Answer Quality Feedback on Users' Willingness to Continue Answering Questions in Social Q&A Communities—— Taking Zhihu as an Example[J]. LIS, 2020, 64(11): 46-56.

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答案质量反馈对社会化问答社区用户持续答题意愿的影响研究——以“知乎”平台为例

A Study on the Influence of Answer Quality Feedback on Users' Willingness to Continue Answering Questions in Social Q&A Communities—— Taking Zhihu as an Example

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