以小共同体本位为特征的社交媒体用户隐私保护意向形成机制

doi:10.13266/j.issn.0252-3116.2021.06.013

图书情报工作 ›› 2021, Vol. 65 ›› Issue (6): 118-128.DOI: 10.13266/j.issn.0252-3116.2021.06.013

以小共同体本位为特征的社交媒体用户隐私保护意向形成机制

段秋婷¹, 谢兴政²

1. 厦门大学新闻传播学院厦门 361005;
2. 复旦大学新闻学院上海 200433

收稿日期:2020-09-28 修回日期:2021-01-11 出版日期:2021-03-20 发布日期:2021-04-22
通讯作者: 谢兴政(ORCID:0000-0001-9652-1916),讲师,博士后,通讯作者,E-mail:278347285@qq.com
作者简介:段秋婷(ORCID:0000-0002-0262-7929),博士研究生。

Empirical Research on the Mechanism of Privacy Protection Intention Among Social Media Users in a Small Community

Duan Qiuting¹, Xie Xingzheng²

1 School of Journalism and Communication, Xiamen University, Xiamen 361005;
2 Journalism School, Fudan University, Shanghai 200433

Received:2020-09-28 Revised:2021-01-11 Online:2021-03-20 Published:2021-04-22

摘要/Abstract

摘要： [目的/意义] 基于小共同体本位特征，探讨新生代农民工的社交媒体隐私保护意向形成机制，有助于平台为他们提供优质服务的同时，保障其互联网隐私权益。[方法/过程] 以调节定向理论为基础，紧扣新生代农民工的小共同体本位特征，突出他们的娱乐诉求，构建社交媒体用户隐私保护意向的影响因素模型。通过便利性抽样策略和纸质问卷采集数据，并使用分析软件对研究假设进行验证。[结果/结论] 研究结果证实，新生代农民工对于小共同体内部的隐私环境感知能够直接正向影响感知风险，亦会通过信息敏感度和隐私保护自我效能间接引发感知风险，从而产生隐私顾虑，最终激发其隐私保护意向。感知愉悦性在该路径中具有三重缓冲作用，既会降低新生代农民工的感知风险和隐私顾虑，也会负向调节感知风险对于隐私顾虑的影响强度。

关键词: 新生代农民工, 隐私保护意向, 感知愉悦性, 小共同体本位, 社交媒体

Abstract: [Purpose/significance] Based on the small community standard, this research explores the underlying mechanism of privacy protection intention among new generation of migrant workers in the context of social media, which aims to provide them with quality services and protect their internet privacy rights and interests. [Method/process] Based on regulatory focus theory, the study developed the research model of determinants of privacy protection intention in the context of social media. Also, it investigated the influence of perceived enjoyment in the formation of privacy protection intention among new generation of migrant workers. The convenient sampling strategy with paper questionnaire was used for data collection, and the collected data was analyzed by statistical software. [Result/conclusion] The results show that the new generation migrant workers' perception of the privacy environment within the small community can directly and positively affect the perceived risk, and also indirectly cause the perceived risk through information sensitivity and privacy protection self-efficacy, thus generating privacy concerns and ultimately stimulating their privacy protection intention. The triple buffering effects of perceived enjoyment were found, which could not only reduce the influence of perceived risk and privacy concern, but also negatively moderate the effect of perceived risk on privacy concern.

Key words: new generation migrant workers, privacy protection intention, perceived enjoyment, small community standard, social media

中图分类号:

G206.2

段秋婷, 谢兴政. 以小共同体本位为特征的社交媒体用户隐私保护意向形成机制[J]. 图书情报工作, 2021, 65(6): 118-128.

Duan Qiuting, Xie Xingzheng. Empirical Research on the Mechanism of Privacy Protection Intention Among Social Media Users in a Small Community[J]. LIS, 2021, 65(6): 118-128.

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以小共同体本位为特征的社交媒体用户隐私保护意向形成机制

Empirical Research on the Mechanism of Privacy Protection Intention Among Social Media Users in a Small Community

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