图书情报工作 ›› 2022, Vol. 66 ›› Issue (5): 80-92.DOI: 10.13266/j.issn.0252-3116.2022.05.009

• 情报研究 • 上一篇    下一篇

移动视觉搜索用户体验模型构建与实证研究

孟猛1, 朱庆华2   

  1. 1. 中国热带农业科学院科技信息研究所 海口 571101;
    2. 南京大学信息管理学院 南京 210023
  • 收稿日期:2021-09-22 修回日期:2021-12-07 出版日期:2022-03-05 发布日期:2022-03-21
  • 通讯作者: 朱庆华,教授,博士,博士生导师,通信作者,E-mail:qhzhu@nju.edu.cn
  • 作者简介:孟猛,副研究员,博士。
  • 基金资助:
    本文系国家社会科学基金重大项目“面向大数据的数字图书馆移动视觉搜索机制与应用研究”(项目编号:15ZDB126)研究成果之一。

Construction and Empirical Research on the User Experience Model of Mobile Visual Search

Meng Meng1, Zhu Qinghua2   

  1. 1. Institute of Scientific and Technical Information, Chinese Academy of Tropical Agricultural Sciences, Haikou 571101;
    2. School of Information Management, Nanjing University, Nanjing 210023
  • Received:2021-09-22 Revised:2021-12-07 Online:2022-03-05 Published:2022-03-21

摘要: [目的/意义] 为提升移动视觉搜索(Mobile Visual Search,MVS)用户体验,增强用户黏性,探究影响MVS用户体验关键因素的作用机理,以期为MVS的管理者、设计者及运营商提供理论借鉴与实践指导。[方法/过程] 将S-O-R模型与EDT模型整合,结合MVS系统特征、认知要素、情感体验和失验(disconfirmation)等,构建MVS用户体验概念模型,提出研究假设和设计调查问卷,并针对淘宝和京东的MVS用户进行问卷调查。采用偏最小二乘法分析数据,在排除共同方法变异的影响下对测量模型和结构模型进行评估。[结果/结论] 研究发现:准确性和完整性正向显著影响信息质量,灵活性正向显著影响系统质量,移情性正向显著影响服务质量,并通过感知有用性、有用性失验、感知愉悦性和愉悦性失验等影响满意度,进而影响持续使用意愿。本研究所揭示的影响MVS用户体验关键因素及其作用机理,将为改善MVS用户体验提供参考。

关键词: 移动视觉搜索, 用户体验, 期望失验理论, S-O-R模型, 偏最小二乘法

Abstract: [Purpose/significance] In order to improve the user experience of mobile visual search(MVS) and enhance user stickiness, this paper explores the mechanism of key factors affecting MVS user experience, so as to provide theoretical references and practical guidance for managers, designers and operators of MVS. [Method/process] This paper integrated S-O-R model with the EDT model, combined MVS design features, cognitive elements, emotional experience and disconfirmation, etc., constructed the conceptual model of MVS user experience, put forward research hypotheses and designed questionnaires, and conducted questionnaire surveys on MVS users of Taobao.com and JD.com. Partial least squares (PLS) method was used to analyze the data, and the measurement model and structural model were evaluated without the influence of common method variance(CMV). [Result/conclusion] The research findings indicates that: Accuracy and completeness positively and significantly affect information quality, flexibility positively and significantly affects system quality, and empathy positively and significantly affects service quality. Satisfaction is affected by perceived usefulness, usefulness disconfirmation, perceived enjoyment and enjoyment disconfirmation, etc., and then the continuance usage intention is affected. The key factors affecting MVS user experience and their mechanisms of actions revealed in this study will provide a reference for improving MVS user experience.

Key words: mobile visual search, user experience, expectancy disconfirmation theory, S-O-R model, partial least squares

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