冷漠依赖与沉浸体验:移动短视频用户持续使用意愿研究

doi:10.13266/j.issn.0252-3116.2022.14.010

图书情报工作 ›› 2022, Vol. 66 ›› Issue (14): 89-100.DOI: 10.13266/j.issn.0252-3116.2022.14.010

冷漠依赖与沉浸体验:移动短视频用户持续使用意愿研究

张嵩^1,2, 王安娜², 陈昊²

1. 青岛大学质量与标准化学院青岛 266071;
2. 青岛大学商学院青岛 266071

收稿日期:2022-02-07 修回日期:2022-04-13 出版日期:2022-07-20 发布日期:2022-07-28
通讯作者: 陈昊,副教授,博士,硕士生导师,通信作者,E-mail:ch9569@qdu.edu.cn。
作者简介:张嵩,教授,博士,博士生导师; 王安娜,硕士研究生
基金资助:
本文系中国博士后科学基金项目"员工信息安全行为意向的形成机理研究:认知偏差视角"(项目编号:2021M691688)研究成果之一。

Apathy Dependence and Immersive Experience:Research on the Users' Continuous Use Intention of Mobile Short Video APPs

Zhang Song^1,2, Wang Anna², Chen Hao²

1. College of Quality and Standardization, Qingdao University, Qingdao 266071;
2. School of Business, Qingdao University, Qingdao 266071

Received:2022-02-07 Revised:2022-04-13 Online:2022-07-20 Published:2022-07-28

摘要/Abstract

摘要： [目的/意义]探索用户持续使用短视频背后的心理机制,引入冷漠依赖这一构念解释为什么用户在感受到短视频应用带来的消极体验后依然继续使用。[方法/过程]基于"情境刺激-性能体验-持续意愿"框架,构建短视频应用的持续使用机制模型。通过问卷调查法收集数据,采用PLS-SEM对381份问卷样本进行实证检验。[结果/结论]结果表明,由碎片化所代表的负面情境刺激对情感疲惫有正向影响,由娱乐性、信息性、社交性所代表的正面情境刺激会正向影响活力;沉浸感对活力和持续使用意愿之间的调节作用不显著,冷漠依赖正向调节情感疲惫与持续使用意愿之间的负向关系。

关键词: 冷漠依赖, 沉浸感, 情境刺激, 性能体验, 使用意愿

Abstract: [Purpose/significance] This paper explores the psychological mechanism behind users' continuous use of short video apps and introduces the construct of apathy dependence to explain why users continue to use short video apps even after they feel the negative experience they bring. [Method/process] This study built a model of continuous use mechanism of short video apps based on the framework of "situational stimulus-performance experience-continuous intention". This paper collected data through a questionnaire survey, and the PLS-SEM was used to test 381 questionnaire samples empirically. [Result/conclusion] The results show, that the negative situational stimulus represented by fragmentation positively impacts emotional fatigue, and the positive situational stimulus represented by entertainment, information, and sociality have a positive impact on vigor; The moderating effect of immersive experience on vigor and continue use intention is not significant, apathy dependence positively moderates the negative relationship between emotional fatigue and continue use intention.

Key words: apathy dependence, immersion, situation stimulus, performance experience, use intention

中图分类号:

G252.0

张嵩, 王安娜, 陈昊. 冷漠依赖与沉浸体验:移动短视频用户持续使用意愿研究[J]. 图书情报工作, 2022, 66(14): 89-100.

Zhang Song, Wang Anna, Chen Hao. Apathy Dependence and Immersive Experience:Research on the Users' Continuous Use Intention of Mobile Short Video APPs[J]. Library and Information Service, 2022, 66(14): 89-100.

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冷漠依赖与沉浸体验:移动短视频用户持续使用意愿研究

Apathy Dependence and Immersive Experience:Research on the Users' Continuous Use Intention of Mobile Short Video APPs

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