关键词: 公共数字文化服务, 供给质量, 扎根理论, 影响因素

Abstract: [Purpose/Significance] To explore the influencing factors of the supply quality of public digital cultural services, in order to provide reference for improving the supply quality of services.[Method/Process] After interviewing 30 users of public digital cultural services, the grounded theory was applied to conduct analysis and coding of interview data, and a model of factors influencing the supply quality of public digital cultural services was constructed.[Result/Conclusion] The research clarifies the influence and mechanism of seven factors of environment, platforms, resources, activities, service personnel, feedback and users on the supply quality of public digital cultural services, points out that the process of users giving feedback after perceiving the supply quality of the environment, platforms, resources and activities, and then improving the service after receiving the feedback results by service personnel is a dynamic circulation path for improving the supply quality of public digital cultural services.

Key words: public digital cultural services, supply quality, grounded theory, influencing factors