图书情报工作 ›› 2022, Vol. 66 ›› Issue (24): 30-38.DOI: 10.13266/j.issn.0252-3116.2022.24.003

• 情报研究 • 上一篇    下一篇

用户人格特质对互联网信息采纳行为的影响研究

姚乐野, 张钰鑫, 吴茜   

  1. 1. 四川大学公共管理学院 成都 610065;
    2. 约翰霍普金斯大学克里格文理学院 华盛顿特区 22202;
    3. 四川大学学报(哲学社会科学版)编辑部 成都 610065
  • 收稿日期:2022-09-19 修回日期:2022-11-11 出版日期:2022-12-20 发布日期:2022-12-27
  • 作者简介:姚乐野,教授,博士生导师,E-mail:leyeyao@scu.edu.cn;张钰鑫,硕士研究生;吴茜,编辑,博士。

Research on the Influence of User Personality Traits on Internet Information Adoption Behavior

Yao Leye, Zhang Yuxin, Wu Xi   

  1. 1. School of Public Administration, Sichuan University, Chengdu 610065;
    2. Johns Hopkins University Krieger College of Arts and Sciences, Washington D. C. 22202;
    3. Journal of Sichuan University (Philosophy and Social Sciences Edition) Editorial Board, Chengdu 610065
  • Received:2022-09-19 Revised:2022-11-11 Online:2022-12-20 Published:2022-12-27

摘要: [目的/意义]探究互联网情境下用户人格特质对互联网信息采纳行为的影响,为规制互联网行业发展及引导互联网用户信息采纳行为提供理论依据。[方法/过程]基于信息采纳模型、人格特质理论,探究用户人格特质变量对互联网信息采纳行为的调节效应。采用综合社会调查数据(CGSS),使用ologit回归模型对理论假设进行分析验证。[结果/结论]研究发现,信息采纳模型在互联网情境下更为重要,互联网信息质量与来源可信度决定互联网用户信息有用性的感知水平,进而影响信息采纳行为;用户人格特质变量对互联网信息采纳行为存在显著的间接影响力,且这种影响力存在显著的性别差异。

关键词: 互联网用户, 信息采纳行为, 信息采纳模型, 人格特质理论

Abstract: [Purpose/Significance] To explore the influence of user personality traits on Internet information adoption behavior in the Internet context, and to provide a theoretical basis for regulating the development of the Internet industry and guiding Internet users’ information adoption behavior. [Method/Process] Based on the information acceptance model and personality trait theory, the moderating effect of user personality trait variables on Internet information adoption behavior was explored. Comprehensive social survey data (CGSS) was used to analyze and verify theoretical hypotheses using ologit regression model. [Result/Conclusion] It is found that the information adoption model is more important in the Internet context, and the quality and source credibility of Internet information determine the perceived level of information usefulness of Internet users, which in turn affects the information adoption behavior. User personality trait variables have a significant indirect influence on Internet information adoption behavior, and there are significant gender differences in this influence.

Key words: Internet users, information adoption behavior, information adoption model, personality trait theory

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