图书情报工作 ›› 2023, Vol. 67 ›› Issue (4): 114-123.DOI: 10.13266/j.issn.0252-3116.2023.04.011

• 情报研究 • 上一篇    下一篇

技术分享型微信文章的公众号转载特征分析——以“Python”为例

钟镇, 刘志文, 雷兵   

  1. 河南工业大学管理学院 郑州 450001
  • 收稿日期:2022-08-18 修回日期:2022-10-19 出版日期:2023-02-20 发布日期:2023-03-04
  • 作者简介:钟镇,副教授,博士,E-mail:zhongzhen@haut.edu.cn;刘志文,硕士研究生;雷兵,教授,博士。
  • 基金资助:
    本文系国家自然科学基金项目“作者、期刊与数据库错误引文的科学计量学研究:识别方法、产生机理与抑控对策”(项目编号:71603073)与河南省高校科技创新人才(人文社科类)支持计划(项目编号:2018—cx—014)研究成果之一。

Analysis of the Characteristics of Technology-Sharing WeChat Articles' Accounts-Reprintin: Taking “Python” as an Example

Zhong Zhen, Liu Zhiwen, Lei Bing   

  1. School of Management, Henan University of Technology, Zhengzhou 450001
  • Received:2022-08-18 Revised:2022-10-19 Online:2023-02-20 Published:2023-03-04

摘要: [目的/意义] 微信文章的公众号转载既是知识在线传播的主要途径之一,也是文章质量获得专业同行认可的重要标志,分析其转载特征具有重要意义。[方法/过程] 以101个Python主题公众号在2020年发表的3 386篇原创文章为例,考察技术分享型微信文章的转载特征与影响因素,揭示微信转载在文章专业性与一般读者流量之间的遮掩效应,并在WCI微信文章传播力指标的基础上提出兼顾文章传播力与专业性的A_Score评价指标。[结果/结论] 研究发现,转载公号的运营者与一般读者在文章专业性认知上存在显著性差异;融合转载指标的A_Score指标有助于识别专业性认可度较高的微信文章。

关键词: 微信文章评价, 微信公众号, 技术分享, Python, WCI指数, 专业生成内容(PGC)

Abstract: [Purpose/Significance] The reprinting of WeChat articles by WeChat public accounts is not only one of the main ways of knowledge-sharing online but also an important symbol of articles' quality recognition from peers, and it is of great significance to analyze its reprinting characteristic.[Method/Process] Based on 3 386 original articles from 101 Python-themed official accounts published in 2020, this paper investigated the reprinting characteristics and impact factors of technology-sharing WeChat articles. The masking effect of account reprinting between professionality of articles and common reader traffic was tested. A_Score indicator was proposed based on WCI which could take into account articles both communication and professionalism.[Result/Conclusion] The results show there is a significant difference between operators of reprinting public accounts and common readers on the cognition of professionality in the article. The A_Score indicator that integrates accounts reprinting is helpful to identify WeChat articles with high professional acceptance.

Key words: WeChat article evaluation, WeChat public account, technology-sharing, Python, WCI, professional generated content (PGC)

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