图书情报工作 ›› 2023, Vol. 67 ›› Issue (11): 25-38.DOI: 10.13266/j.issn.0252-3116.2023.11.003

• 理论研究 • 上一篇    下一篇

社交网络平台用户共有信息披露中的集体隐私应对行为研究

冯亚飞1, 孙永强2   

  1. 1 华南师范大学商学院 汕尾 516625;
    2 武汉大学信息管理学院 武汉 430072
  • 收稿日期:2022-10-24 修回日期:2022-12-31 出版日期:2023-06-05 发布日期:2023-06-19
  • 通讯作者: 孙永强,副院长,教授,博士,博士生导师,通信作者, E-mail:sunyq@whu.edu.cn。
  • 作者简介:冯亚飞,博士。
  • 基金资助:
    本文系国家自然科学基金项目“顺序决策、需求资源与差别组态:探究社交网络用户的持续使用、终止与间歇性中止行为的作用机制”(项目编号:71904149)和国家自然科学基金项目“维基情境下的治理模式、知识属性与知识整合:基于匹配理论与构型理论的视角”(项目编号:71974148)研究成果之一。

Research on Collective Privacy Coping Behavior in Co-Owned Information Disclosure of Users on Social Network Platforms

Feng Yafei1, Sun Yongqiang2   

  1. 1 School of Business, South China Normal University, Shanwei 516625;
    2 School of Information Management, Wuhan University, Wuhan 430072
  • Received:2022-10-24 Revised:2022-12-31 Online:2023-06-05 Published:2023-06-19

摘要: [目的/意义]共有信息分享或披露作为社交网络平台用户一种常见的信息行为,在越来越普遍的同时也引发集体隐私问题。深入理解该行为对于提升用户的共有信息分享体验具有重要意义。[方法/过程]以压力源—压力反应—应对策略—行为后果为研究框架,收集443个社交网络平台用户的数据,采用偏最小二乘结构方程模型(PLS-SEM)探究社交网络平台用户共有信息披露情境下的集体隐私应对策略及其行为后果。[结果/结论]研究发现,共有信息披露情境下,集体隐私问题作为一种压力源(个人隐私担忧、他人隐私担忧和关系隐私担忧)会使个体产生负面的心理压力(个人隐私疲惫和他人隐私疲惫)。个体会根据自己的资源和能力,通过两种不同的应对策略(适应性应对策略和非适应性应对策略)消除负面的心理状态,而不同的应对策略可能会导致不同的行为后果。适应性应对策略会导致用户的共有信息披露行为,而非适应性应对策略则会导致用户的共有信息持留行为。此外,用户的信息所有权感知能够调节其应对集体隐私压力的策略。具体来说,个人信息所有权感知增强个人隐私疲惫对适应性应对策略和非适应性应对策略的积极影响,他人信息所有权感知增强他人隐私疲惫对适应性应对策略的积极影响。在此拓展压力应对理论的理论内涵,丰富信息披露的研究情境,同时为社交平台开发者和设计者等主体提升用户的共有信息分享体验带来一些实践启示。

关键词: 社交网络平台, 共有信息披露, 集体隐私应对, 信息所有权, 压力应对理论

Abstract: [Purpose/Significance] Understanding the co-owned information disclosure behavior of social network platform users and their collective privacy coping strategies is of great significance to improve users’ coowned information sharing experience. [Method/Process] Based on the framework of stressor - strain - coping strategy - behavioral consequence, this study collected the data of 443 social network platform users, and used the method of PLS-SEM to explore the collective privacy coping strategies and behavioral consequences of social network platform users in the context of co-owned information disclosure. [Result/Conclusion] The results show that in the context of co-owned information disclosure, collective privacy problems as a source of stress (i.e., personal privacy concerns, others’ privacy concerns and relationship privacy concerns) will lead to individual negative psychological stress (i.e., personal privacy fatigue and others’ privacy fatigue). Individuals can eliminate such negative psychological states through two different coping strategies (i.e., adaptive coping strategies and maladaptive coping strategies) according to their resources and abilities, and different coping strategies may lead to different behavioral consequences. Adaptive coping strategies contribute to individuals’ co-owned information disclosure, while maladaptive coping strategies lead to individuals’ co-owned information withholding. In addition, individual’s perception of information ownership moderates coping strategies of collective privacy stress. Specifically, the perception of personal information ownership enhances the positive impact of personal privacy fatigue on adaptive coping strategies and maladaptive coping strategies, and the perception of others’ information ownership enhances the positive impact of others’ privacy fatigue on adaptive coping strategies. This study expands the theoretical connotation of stress coping theory, enriches the research context of information disclosure, and brings some practical implications for social platform developers and designers to improve users’ co-owned information sharing experience.

Key words: social network platform, co-owned information disclosure, collective privacy coping, information ownership, stress coping theory

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