图书情报工作 ›› 2022, Vol. 66 ›› Issue (14): 67-76.DOI: 10.13266/j.issn.0252-3116.2022.14.008

• 工作研究 • 上一篇    下一篇

CSSCI来源期刊微信公众号跨平台学术传播全样本实证分析

雷嫒1,2, 钱楚涵1,2, 李刚1,2,3   

  1. 1. 南京大学信息管理学院 南京 210046;
    2. 南京大学中国智库研究与评价中心 南京 210046;
    3. 南京大学紫金传媒智库 南京 210046
  • 收稿日期:2022-03-18 修回日期:2022-04-15 出版日期:2022-07-20 发布日期:2022-07-28
  • 作者简介:雷嫒,南京大学中国智库研究与评价中心研究员,博士研究生 E-mail:leiai.bd@163.com;钱楚涵,硕士研究生;李刚,南京大学中国智库研究与评价中心主任兼首席专家,教授,博士。

Full Sample Empirical Analysis of Cross-Platform Academic Communication of CSSCI Source Journal Wechat Public Accounts

Lei Ai1,2, Qian Chuhan1,2, Li Gang1,2,3   

  1. 1. School of Information Management, Nanjing University, Nanjing 210046;
    2. China Think Tank Research And Evaluation Center, Nanjing University, Nanjing 210046;
    3. Zijin Media Think Tank, Nanjing University, Nanjing 210046
  • Received:2022-03-18 Revised:2022-04-15 Online:2022-07-20 Published:2022-07-28

摘要: [目的/意义]社交媒体提高了学术信息传播与推送效率,丰富了学术信息和服务的供给能力。学术信息在学术生态中呈跨平台传播态势,微信公众号、知识服务平台和期刊官方网站是重要的学术信息推广媒介。[方法/过程]以CSSCI来源期刊为研究对象,全面调查统计C刊微信公众号开设情况,分析C刊微信公众号运营数据和同期CNKI论文下载量之间的关系。[结果/结论]C刊微信公众号运营能力有待提升,运营数据显著影响CNKI平台论文下载量。提出C刊公众号运营应进行持续性改进的建议。

关键词: 学术期刊, 微信公众号, 学术社交媒体, 学术传播

Abstract: [Purpose/significance] Social media improves the efficiency of academic information dissemination and delivery and enriches the supply of academic information and services. Academic information spreads across platforms in the academic ecology, and WeChat public accounts, knowledge service platforms and journal official websites are important academic information dissemination media. [Method/process] Taking CSSCI source journals as the research object, this paper comprehensively investigated and counted the operation of WeChat public account of the CSSCI journals, and analyzed the relationship between the operation data of the CSSCI journal WeChat public accounts and the downloads of CNKI papers in the same period. [Result/conclusion] The operation capability of the WeChat official accounts of the CSSCI journals needs to be improved, and the operation data significantly affects the downloads of CNKI platform papers. Continuous improvement should be made in the operation of the public account of the CSSCI journals.

Key words: academic journals, WeChat public account, academic social media, academic communication

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