图书情报工作 ›› 2022, Vol. 66 ›› Issue (3): 106-117.DOI: 10.13266/j.issn.0252-3116.2022.03.012

• 情报研究 • 上一篇    下一篇

融合热点事件主题演化的民族文化扩散研究

马晓悦, 孙铭菲   

  1. 西安交通大学新闻与新媒体学院 西安 710049
  • 收稿日期:2021-04-14 修回日期:2021-08-28 出版日期:2022-02-05 发布日期:2022-02-16
  • 作者简介:马晓悦,特聘研究员,博士,博士生导师,E-mail:xyma_mail@163.com;孙铭菲,硕士研究生。
  • 基金资助:
    本文系国家自然科学基金面上项目“多模态环境下网络热点事件重提过程中的信息迁移规律与记忆机制研究”(项目编号:72174164)和陕西省社会科学基金年度项目“‘智慧广电+’背景下的陕西省应急管理公共服务体系构建研究”(项目编号:2021M004)研究成果之一。

Research on the Diffusion of National Culture Integrating the Theme Evolution of Hot Topics

Ma Xiaoyue, Sun Mingfei   

  1. School of Journalism and New Media, Xi'an Jiaotong University, Xi'an 710049
  • Received:2021-04-14 Revised:2021-08-28 Online:2022-02-05 Published:2022-02-16

摘要: [目的/意义] 借助信息扩散研究方法,对伴随文化内容传播的社交媒体热点这一特殊类型事件中的民族文化演化扩散规律进行探究,为解释民族文化扩散规律、推动民族文化传播提供新视角。[方法/过程] 以微博平台“丁真事件”发布文本为数据来源。基于LDA主题模型、民族文化符号识别与情感分析构建主题—民族文化符号—情感关联网络,对热点事件中不同主题传播伴随的民族文化演化扩散动态进行情境还原。量化不同类型用户的民族文化传播影响力,探究热点事件中不同主体的民族文化传递接力过程。[结果/结论] 结果表明,从主题—民族文化符号—情感关联网络构建与传播主体影响力两大层次分析社交媒体情境下民族文化扩散路径规律,可帮助人文学者精准把握文化传播细节及其动态交互特征。

关键词: 民族文化扩散, 关联网络, 主题分析, 文化符号, 情感分析, 传播主体

Abstract: [Purpose/significance] With the help of the information diffusion research method, this paper explores the evolution and diffusion rules of national culture in the social media hot events that integrate cultural content diffusion, so as to provide a new perspective for explaining the diffusion rules of national culture and promoting the diffusion of national culture. [Method/process] The text of "Dingzhen Event" published by weibo platform was taken as the data source. Based on the LDA theme model, national cultural symbol recognition and emotion analysis, an association network among the theme, national cultural symbol and emotional connection was constructed to restore the dynamic situation of ethnic cultural evolution and diffusion accompanied by the diffusion of different themes in hot events. By quantifying the influence of different users on the diffusion of national culture, the paper explored the relay process of national culture of different subjects in hot topics. [Result/conclusion] The results show that the analysis of the diffusion path rules of national culture in the context of social media from the two levels of the association network construction among the theme, national culture and emotional connection, and the influence of diffusion subjects can help humanists accurately grasp the details and dynamic interaction characteristics of cultural diffusion.

Key words: diffusion of national culture, association network, topic analysis, culture symbol, emotion analysis, diffusion subject

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