图书情报工作 ›› 2019, Vol. 63 ›› Issue (17): 128-136.DOI: 10.13266/j.issn.0252-3116.2019.17.015

• 情报研究 • 上一篇    下一篇

隐私保护自我效能对社交网络用户隐私行为的影响研究

许一明, 李贺, 余璐   

  1. 吉林大学管理学院 长春 130022
  • 收稿日期:2018-12-19 修回日期:2019-03-05 出版日期:2019-09-05 发布日期:2019-09-05
  • 作者简介:许一明(ORCID:0000-0002-0481-5421),博士研究生,E-mail:xuym16@mails.jlu.edu.cn;李贺(ORCID:0000-0001-8847-3619),教授,博士生导师;余璐(ORCID:0000-0001-6868-2990),硕士研究生。

Research on the Influence of Self-efficacy of Privacy Protection on Privacy Behaviors of Social Network Users

Xu Yiming, Li He, Yu Lu   

  1. School of Management, Jilin University, Changchun 130022
  • Received:2018-12-19 Revised:2019-03-05 Online:2019-09-05 Published:2019-09-05

摘要: [目的/意义]数据泄露事件频频发生,越来越多的社交网络用户对自己隐私保护行为的有效性产生了质疑,甚至因此放弃对隐私信息的保护策略。本文试图从隐私保护自我效能的角度,探寻社交网络用户放弃隐私保护行为的原因。[方法/过程]通过对自我效能相关文献的梳理,引入隐私疲劳作为中介变量,建立结构方程模型,通过问卷调查法获取数据进行分析。[结果/结论]社交网络用户的隐私保护自我效能并不能直接对其隐私保护脱离行为产生影响,需要通过完全中介变量隐私疲劳来产生间接影响。不同来源的隐私保护自我效能会产生不同的影响。

关键词: 隐私保护, 自我效能, 隐私疲劳, 脱离行为, 隐私行为

Abstract: [Purpose/significance] With the frequent occurrence of data leakage events, more and more social network users have questioned the effectiveness of their privacy protection behaviors, and even abandoned the protection strategy for privacy information. This paper attempts to explore the reasons why social network users give up privacy protection from the perspective of self-efficacy of privacy protection.[Method/process] By sorting out relevant literature on self-efficacy, privacy fatigue was introduced as an intermediary variable, the structural equation model was established, and data were obtained by questionnaire survey for analysis.[Result/conclusion] The self-efficacy of privacy protection of social network users cannot directly influence their privacy separation behavior, and it needs to exert an indirect influence through the privacy fatigue of complete mediating variable. Different sources of privacy protection have different effects on self-efficacy.

Key words: privacy protection, self-efficacy, privacy fatigue, disengagement, privacy behaviour

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