图书情报工作 ›› 2021, Vol. 65 ›› Issue (6): 32-40.DOI: 10.13266/j.issn.0252-3116.2021.06.004

• 理论研究 • 上一篇    下一篇

面向电子商务网站的在线评论信息质量感知机理研究

祝琳琳, 李贺, 李世钰, 刘嘉宇   

  1. 吉林大学管理学院 长春 130022
  • 收稿日期:2020-08-31 修回日期:2021-01-13 出版日期:2021-03-20 发布日期:2021-04-22
  • 通讯作者: 李贺(ORCID:0000-0001-8847-3619),教授,博士,博士生导师,通讯作者,E-mail:lihe200303@163.com
  • 作者简介:祝琳琳(ORCID:0000-0003-3749-6954),博士,在站博士后;李世钰(ORCID:0000-0002-7504-5989),硕士研究生;刘嘉宇(ORCID:0000-0002-2317-8157),硕士研究生。
  • 基金资助:
    本文系国家自然科学基金项目"基于图模型的多源异构在线产品评论数据融合与知识发现研究"(项目编号:71974075)研究成果之一。

Research on the Mechanism of Information Quality Perception for Online Reviews for E-Commerce Websites

Zhu Linlin, Li He, Li Shiyu, Liu Jiayu   

  1. School of Management, Jilin University, Changchun 130022
  • Received:2020-08-31 Revised:2021-01-13 Online:2021-03-20 Published:2021-04-22

摘要: [目的/意义] 针对电子商务网站,深入剖析其在线评论信息质量感知的过程,阐明在线评论信息质量感知的运行规则和基本原理,有利于全方位剖析在线评论信息接收用户对信息处理与认知的模式。[方法/过程] 首先了解在线评论信息质量感知的内涵与特征;其次明确在线评论信息质量感知涉及的4个要素;再次对在线评论信息质量感知过程的5个阶段进行阐述,并指出信息认知处理阶段的两个情境影响因素,同时全面解析在线评论信息质量感知过程的3类路径;最后构建在线评论信息质量感知机理模型。[结果/结论] 在线评论信息质量感知是一个有序的动态循环过程,构建机理模型能够实现对在线评论信息质量感知过程的全局性把握和理解,为信息质量感知研究提供理论与实践指导。

关键词: 在线评论, 信息质量, 感知, 机理

Abstract: [Purpose/significance] For e-commerce websites, the paper deeply analyzed the process of online review information quality perception, and clarified the operating rules and basic principles of online review information quality perception, which can contribute to analyze the mode of information processing and recognition for online reviews by users of information recipients comprehensively. [Method/process] The article started with the connotation and characteristics of information quality perception for online reviews, then it analyzed the four elements of online review information quality perception, clarified the five stages of the online review information quality perception process, and pointed out the two situational influencing factors in the information perception processing stage. A comprehensive analysis of the three types of pathways in the process of online review information quality perception is carried out as well. Finally, a model of online review information quality perception mechanism is constructed. [Result/conclusion] Information quality perception for online reviews is an orderly dynamic cyclic process. The constructed mechanism model can realize the overall grasp and understand of the information quality perception process for online reviews, providing theoretical and practical guidance for the research of information quality perception.

Key words: online reviews, information quality, perception, mechanism

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