反馈信息类型与效价对公众科学志愿者参与表现激励效应的实验研究

doi:10.13266/j.issn.0252-3116.2021.09.006

图书情报工作 ›› 2021, Vol. 65 ›› Issue (9): 51-61.DOI: 10.13266/j.issn.0252-3116.2021.09.006

反馈信息类型与效价对公众科学志愿者参与表现激励效应的实验研究

汤健¹, 周鑫雪¹, 余美华²

1 中央财经大学信息学院北京 100081;
2 中国传媒大学政府与公共事务学院北京 100024

收稿日期:2020-10-23 修回日期:2021-01-13 出版日期:2021-05-05 发布日期:2021-06-02
通讯作者: 周鑫雪(ORCID:0000-0001-9939-0850),博士研究生,通讯作者,E-mail:zxxsnow1017@163.com
作者简介:汤健(ORCID:0000-0002-8283-1961),副教授,博士;余美华(ORCID:0000-0002-6955-8286),硕士研究生。
基金资助:
本文系国家自然科学基金"公众科学项目用户参与行为及价值共创效果研究"（项目编号：71904215）和教育部人文社会科学基金"基于游戏化设计的公众科学用户贡献行为及学习成效研究"（项目编号：18YJCZH160）研究成果之一。

Research on the Motivational Impact of the Type and Valence of Feedback Information on Volunteer Performance in Citizen Science Projects

Tang Jian¹, Zhou Xinxue¹, Yu Meihua²

1 School of Information, Central University of Finance and Economics, Beijing 100081;
2 School of Government and Public Affairs, Communication University of China, Beijing 100024

Received:2020-10-23 Revised:2021-01-13 Online:2021-05-05 Published:2021-06-02

摘要/Abstract

摘要： [目的/意义] 提供反馈是一项增强用户动机和参与的重要设计。研究反馈信息对公众科学志愿者参与表现的激励效应，为改进公众科学项目的反馈信息设计及提高志愿者参与表现提供指导和建议。[方法/过程] 基于反馈干预理论框架，结合社会认知理论和沉浸理论，构建反馈类型及反馈效价对公众科学项目志愿者的参与体验及参与表现的影响因素理论模型，并探讨反馈类型与反馈效价的交互作用。实证采用2（反馈类型：描述型vs.评价型）×2（反馈效价：积极vs.消极）组间实验进行模型验证。[结果/结论] 分析结果表明，在公众科学项目中，反馈类型与反馈效价对志愿者参与体验的影响存在差异，即志愿者在评价型反馈中比描述型反馈有更高的自我效能感；在积极反馈中比消极反馈有更高的自我效能感及沉浸体验。反馈类型与反馈效价对自我效能感具有交互效应，在消极反馈中，志愿者在评价型反馈中比描述型反馈有更高的自我效能。志愿者的参与体验对参与表现有正向的影响作用。

关键词: 公众科学, 反馈信息, 参与体验, 参与表现, 反馈干预

Abstract: [Purpose/significance] Providing feedback is an important design to motivate volunteers and enhance their participation. This research aims to study the motivational impact of feedback information on volunteers' participation performance, in order to provide guidance and suggestions for designing citizen science project and improving volunteers' performance.[Method/process] By using the feedback intervention theory as an overarching framework, this paper integrated social cognition theory and flow theory and proposed a model to depict the influence of feedback type and feedback valence on volunteers' experience and performance in citizen science projects. This study also discussed the interaction effects between feedback type and feedback valence. A 2 (feedback type:descriptive vs. evaluative)×2 (feedback valence:positive vs. negative) between-subject experiment was conducted to validate the proposed research model.[Result/conclusion] Results showed that feedback type and feedback valence have varying impact on volunteers' experience. Volunteers had higher self-efficacy in evaluative feedback than in descriptive feedback; and they had higher self-efficacy and flow experience in positive feedback than in negative feedback. Moreover, there was a statistically significant interaction between feedback type and feedback valence on self-efficacy. For negative feedback, volunteers had higher self-efficacy in evaluative feedback than in descriptive feedback. Volunteer's participation experience had a positive effect on participation performance.

Key words: citizen science, feedback information, participation experience, participation performance, feedback intervention

中图分类号:

汤健, 周鑫雪, 余美华. 反馈信息类型与效价对公众科学志愿者参与表现激励效应的实验研究[J]. 图书情报工作, 2021, 65(9): 51-61.

Tang Jian, Zhou Xinxue, Yu Meihua. Research on the Motivational Impact of the Type and Valence of Feedback Information on Volunteer Performance in Citizen Science Projects[J]. Library and Information Service, 2021, 65(9): 51-61.

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反馈信息类型与效价对公众科学志愿者参与表现激励效应的实验研究

Research on the Motivational Impact of the Type and Valence of Feedback Information on Volunteer Performance in Citizen Science Projects

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