图书情报工作 ›› 2021, Vol. 65 ›› Issue (19): 36-43.DOI: 10.13266/j.issn.0252-3116.2021.19.004

所属专题: 突发公共卫生事件中网络谣言治理及个人信息保护研究

• 专题:突发公共卫生事件中网络谣言治理及个人信息保护研究 • 上一篇    下一篇

突发公共卫生事件下网络谣言辟谣效果评价和实证研究

王晰巍1,2,3, 朱泓飞2, 李玥琪2, 何金昌2   

  1. 1 吉林大学管理学院 长春 130022;
    2 吉林大学大数据管理研究中心 长春130022;
    3 吉林大学网络空间治理研究中心 长春 130022
  • 收稿日期:2021-04-13 修回日期:2021-07-04 出版日期:2021-10-05 发布日期:2021-10-09
  • 作者简介:王晰巍(ORCID:0000-0002-5850-0126),教授,博士生导师,E-mail:wxw_mail@163.com;朱泓飞(ORCID:0000-0002-2338-900X),本科生;李玥琪(ORCID:0000-0002-5930-7213),博士研究生;何金昌(ORCID:0000-0002-4030-6165),本科生。
  • 基金资助:
    本文系国家社会科学基金重大项目"大数据驱动的社交网络舆情主题图谱构建及调控策略研究"(项目编号:18ZDA310)研究成果之一。

Evaluation and Empirical Study on the Effect of Internet Rumor Refutation in Public Health Emergencies

Wang Xiwei1,2,3, Zhu Hongfei2, Li Yueqi2, He Jinchang2   

  1. 1 School of Management, Jilin University, Changchun 130022;
    2 Research Center for Big Data Management, Jilin University, Changchun 130022;
    3 Research Center of Cyberspace Governance, Jilin University, Changchun 130022
  • Received:2021-04-13 Revised:2021-07-04 Online:2021-10-05 Published:2021-10-09

摘要: [目的/意义] 突发公共卫生事件期间产生大量网络谣言对社会和人民生活产生了不利影响。构建多角度辟谣效果评价指标体系,可以为我国突发公共卫生事件下网络谣言治理做出指导。[方法/过程] 从辟谣主体特征、辟谣文本特征、辟谣受众特征和辟谣背景特征四个维度构建辟谣效果评价指标体系,并通过层次分析与模糊综合评价相结合的方法分析指标权重,结合新冠肺炎初期微博辟谣平台的代表性事件话题进行实证分析以验证评价指标体系的可行性。[结果/结论] 结合"辟谣微博"实证研究结果,分别得出选择权威客观辟谣主体和协同辟谣、注重辟谣信息媒体框架设置和进行辟谣受众心理意识引导三个方面的辟谣效果提升策略。

关键词: 突发公共卫生事件, 网络谣言, 辟谣效果, 评价指标

Abstract: [Purpose/significance] During the period of public health emergencies, a large number of Internet rumors have produced and they have adverse effects on society and people's lives. The construction of multi-angle rumor refutation effect evaluation index system can provide corresponding guidance for the governance of Internet rumor in public health emergencies in China.[Method/process] In this paper, the evaluation index system was constructed from four dimensions of the main feature, text features, audience feature and background feature, and the index weight was analyzed by the combination of AHP and fuzzy comprehensive evaluation. The feasibility of the evaluation index system was verified by empirical analysis, combined with the representative event topic of Weibo rumor refusal platform in the early Covid-19 period.[Result/conclusion] Combined with the empirical research results of "Refute Weibo", the strategies to improve the effect of rumor refutation are obtained from three aspects:choosing authoritative and objective rumor refutation subjects and cooperating to refute rumors, paying attention to the framework setting of rumor refutation information media and guiding the psychological consciousness of rumor refutation audiences.

Key words: public health emergency, Internet rumor, the effect of rumor refutation, evaluation index

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