图书情报工作 ›› 2022, Vol. 66 ›› Issue (13): 91-101.DOI: 10.13266/j.issn.0252-3116.2022.13.009

• 情报研究 • 上一篇    下一篇

社交媒体中新冠疫情科学信息传播效果与危机应对策略选择影响因素研究——基于科学家群体相关热门微博文本的实证分析

蒙胜军, 尚珏婷, 张帆, 杨帆, 刘蒙阙   

  1. 西安交通大学新闻与新媒体学院 西安 710049
  • 收稿日期:2021-11-24 修回日期:2022-03-30 出版日期:2022-07-05 发布日期:2022-07-06
  • 通讯作者: 张帆,硕士研究生,通信作者,E-mail:zhangfan112842@163.com。
  • 作者简介:蒙胜军,副教授,硕士生导师,博士;尚珏婷,硕士研究生;杨帆,助理教授,博士;刘蒙阕,副教授,博士。
  • 基金资助:
    本文系教育部人文社会科学研究青年基金项目"社交媒体网络社群对城市弱势群体公共事务参与的影响研究"(项目编号:18YJC860025)和中国博士后基金项目"新媒体网络社群对城市弱势群体公共事务参与的影响机制"(项目编号:2018M633485)研究成果之一。

Research on the Impact of COVID-19 Science Information Dissemination on Social Media and the Factors Influencing the Choice of Crisis Coping Strategies:An Empirical Analysis Based on Popular Micro-Blog Texts of Scientists' Group

Meng Shengjun, Shang Jueting, Zhang Fan, Yang Fan, Liu Mengqu   

  1. School of Journalism and New Media, Xi'an Jiaotong University, Xi'an 710049
  • Received:2021-11-24 Revised:2022-03-30 Online:2022-07-05 Published:2022-07-06

摘要: [目的/意义]从科学传播与危机传播的角度,分析影响新冠疫情期间科学信息传播效果相关因素,探索影响危机回应选择的策略机制。[方法/过程]利用Python进行数据挖掘和抓取,将具有代表性的十名医学专家作为科学传播信息来源对象,得到疫情期间科学信息的相关数据。进一步结合内容分析法,使用SPSS数据处理软件对新冠疫情期间科学信息传播与应对策略选择影响因素进行分析,得出传播效果与应对策略选择的影响因素模型。[结果/结论]以视频为主的富媒体文本形式对于疫情科学信息传播效果至关重要;内容主题、发布主体、文本形式、内容倾向与科学传播模式都与危机回应策略选择密切相关。基于此,建议在运用科学信息进行危机回应时,要善于运用视频等融媒体形式;在进行危机回应策略的选择时,需要考量文本特征选用不同科学传播模式,避免出现策略选择失当造成应对效果偏差。

关键词: 科学传播, 危机传播, 疫情科学信息, 应对策略

Abstract: [Purpose/Significance] From the perspective of science communication and crisis communication, this paper analyzes the relevant factors that influence the dissemination of scientific information during COVID-19, and explores the strategic mechanism that affects the choice of crisis response. [Method/Process] Python was used for data mining and capture, and ten representative medical experts were taken as the source objects of scientific communication information to obtain the relevant data of scientific information during the epidemic. Further, combined with content analysis method, SPSS data processing software was used to analyze the influencing factors of COVID-19 science information communication and coping strategy selection, and the influencing factors model of communication effect and coping strategy selection was obtained. [Result/Conclusion] Rich media text based on video is very important for the communication effect of epidemic science information; Content themes, publishing subjects, text forms, content tendency and science communication modes are closely related to the choice of crisis response strategy. Based on this, it is suggested that when using scientific information for crisis response, we should be good at using video and other converged media forms; When choosing crisis response strategies, we need to consider the text characteristics and choose different scientific communication modes to avoid the deviation of response effect caused by improper strategy selection.

Key words: science communication, crisis communication, epidemic science information, coping strategy

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