图书情报工作 ›› 2022, Vol. 66 ›› Issue (22): 55-65.DOI: 10.13266/j.issn.0252-3116.2022.22.005

• 理论研究 • 上一篇    下一篇

风险认知视域下社交媒体用户健康信息规避行为生成机理研究

彭丽徽, 蒋欣   

  1. 湘潭大学公共管理学院 湘潭 411105
  • 收稿日期:2022-05-05 修回日期:2022-09-05 出版日期:2022-11-20 发布日期:2022-12-02
  • 作者简介:彭丽徽,讲师,博士,硕士生导师,E-mail:plh_222@126.com;蒋欣,硕士研究生。
  • 基金资助:
    本文系湖南省教育厅科学研究优秀青年项目"数字孪生视角下智慧城市全景数据画像及应用研究"(项目编号:21B0127)研究成果之一。

A Study on the Generation Mechanism of Social Media Users' Health Information Avoidance Behaviors Under the Risk Perception Perspective

Peng Lihui, Jiang Xin   

  1. School of Pubic Management, Xiangtan University, Xiangtan 411105
  • Received:2022-05-05 Revised:2022-09-05 Online:2022-11-20 Published:2022-12-02

摘要: [目的/意义] 探索风险认知视域下社交媒体用户健康信息规避行为的生成要素及内在机理,为社交媒体的健康信息服务和用户的健康管理决策提供科学指导。[方法/过程] 基于刺激-反应-机体(S-O-R)理论和风险信息搜寻与加工模型(RISP),对风险认知视域下社交媒体用户健康信息规避行为的感知过程及影响要素进行分析,从关注诱发、态势感知、情绪发酵、统觉控制4个阶段,构建社交媒体用户健康信息规避行为的生成机理模型。[结果/结论] 阐释风险认知视域下社交媒体用户健康信息规避行为生成要素之间的逻辑关联,揭示要素与各阶段机理的内在关系,提出社交媒体用户健康信息规避行为管理策略。

关键词: 风险认知, 社交媒体用户, 健康信息规避

Abstract: [Purpose/Significance] To explore the generation factors of social media users’ health information avoidance behaviors and their internal mechanism under the risk perception perspective, in order to provide scientific guidance for improving the quality of social media health information services and users’ health management decisions. [Method/Process] Based on the stimulus-response-organism (S-O-R) theory and the risk information seeking and processing (RISP) model, the study analyzed the perceptual process and influencing elements of social media users’ health information avoidance behaviors in the risk perception domain, and constructed a generation mechanism model of social media users’ health information avoidance behaviors from four stages: attention elicitation, situation perception, emotion fermentation, and awareness control. [Result/Conclusion] This paper explains the logical connection between the generation elements of social media users’ health information avoidance behaviors from the risk perception perspective, reveals the internal relationship between the elements and the mechanism of each stage, and proposes a strategy for social media users’ health information avoidance behavior management.

Key words: risk perception, social media users, health information avoidance

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