风险信息识别在创业领域的作用机理研究
收稿日期: 2013-02-26
修回日期: 2013-03-12
网络出版日期: 2013-04-05
基金资助
本文系浙江省自然科学基金项目"创业者认知偏差、社会网络对创业风险识别的影响研究"(项目编号:LY12G02016)和国家自然科学基金青年基金资助项目"非系统性创业风险的识别和控制机制:基于认知视角的实证研究"(项目编号:71102023)研究成果之一。
Information Elements Effect Mechanism of Entrepreneurial Risk Identification
Received date: 2013-02-26
Revised date: 2013-03-12
Online published: 2013-04-05
杨隽萍 , 陆哲静 , 李雪灵 . 风险信息识别在创业领域的作用机理研究[J]. 图书情报工作, 2013 , (07) : 18 -22,33 . DOI: 10.7536/j.issn.0252-3116.2013.07.003
Drawing on the human information processing model of cognitive psychology, we analyze the entrepreneurial risk identification modes based on the perspective of information processing, and conclude that the process of entrepreneurial risk identification has two procedures: information perception and information discrimination, then discuss the influence mechanism of the social network and entrepreneur traits on the information perception and information discrimination respectively. This paper built a "social network-entrepreneur trait-entrepreneurial risk" analytical framework to reveal the internal causes for entrepreneurial success or failure, and further enrich and perfect the entrepreneurial risk management theory and the information processing theory.
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