收稿日期: 2013-03-05
修回日期: 2013-04-30
网络出版日期: 2013-05-20
基金资助
本文系中央高校基本科研业务费专项资金项目"投资者网络信息搜寻行为模式研究"(项目编号:NKZXB10086)和天津市社会科学规划项目"天津市大学生网络信息行为模式与伦理认知研究"(项目编号:TJTQ10-665)研究成果之一
Information Seeking Behavior of Individual Investors on the Web: Search or Browsing?
Received date: 2013-03-05
Revised date: 2013-04-30
Online published: 2013-05-20
李月琳 , 胡玲玲 , 刘济群 . 个体投资者网络信息搜寻行为:模式与特征[J]. 图书情报工作, 2013 , 57(10) : 45 -50,57 . DOI: 10.7536/j.issn.0252-3116.2013.10.007
This paper explores how individual investors seek online information, why they choose different ways, and how related factors influence the seeking behavior by interviewing nineteen investors. The results show that investor network information search behavior has different characteristics. Some conduct more browsing than searching. Most seek information via both, but browsing is a major way and search is a supplement. Most investors prefer the latter. Investment experiences and modes influence their selection of information-seeking approach.
Key words： information behavior; searching; browsing; investment information
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