网络意见领袖舆论引导能力的评判体系研究——基于灰色统计与层次分析法的模型构建
收稿日期: 2013-04-02
修回日期: 2013-07-20
网络出版日期: 2013-08-05
基金资助
本文系国家自然科学基金资助项目"基于互联网网民言论信息的口碑监测、分析与管理研究" (项目编号:71073006)研究成果之一。
Research on the Evaluation System of Public Opinion Guiding Ability of Network Opinion Leaders——Based on the Model Construction through the Methods of Grey Statistics & AHP
Received date: 2013-04-02
Revised date: 2013-07-20
Online published: 2013-08-05
谢新洲 , 杜智涛 . 网络意见领袖舆论引导能力的评判体系研究——基于灰色统计与层次分析法的模型构建[J]. 图书情报工作, 2013 , 57(15) : 20 -26 . DOI: 10.7536/j.issn.0252-3116.2013.15.003
In order to evaluation the public opinion guiding ability of network opinion leaders, this paper focused on the following four aspects. Firstly, the authors put forward a set of initial evaluation index through summarizing the related studies and empirical assumptions. Secondly, the authors selected the initial evaluation index set through investigating on the experts and the method of grey statistics, and then established an evaluation system, which consists of 4 first grade indicators and 12 second grade indicators, about the public opinion guiding ability of network opinion leaders. Thirdly, the authors gave the weight to each indicator on the basis of experts-group decision-making through the method of AHP. Eventually, the authors selected 5 users randomly from the elite posts in the BBS of MOP, and then calculated the opinion guiding ability of the 5 users using the model, and in the end of the paper, took the application example of the mode.
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