图书情报工作

图书情报工作 >

2013 , Vol. 57 >Issue 15: 34 - 38,95

DOI: https://doi.org/10.7536/j.issn.0252-3116.2013.15.005

专题一：网络舆情的形成、发展与预测研究

基于微博传播的舆情演进案例研究

  • 付宏 ,
  • 田丽
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  • 1. 北京市科学技术情报研究所;
    2. 北京大学新闻与传播学院
付宏,北京市科学技术情报研究所助理研究员,博士后,E-mail:fhfuhong2011@sina.com;田丽,北京大学新闻与传播学院讲师,博士。

收稿日期: 2013-04-24

  修回日期: 2013-07-15

  网络出版日期: 2013-08-05

基金资助

本文系国家自然科学基金资助项目"基于互联网网民言论信息的口碑监测、分析与管理研究" (项目编号:71073006)研究成果之一。

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The Case Study on the Evolution of Public Opinion Based on MicroBlog-spread

  • Fu Hong ,
  • Tian Li
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  • 1. Beijing Institute of Science and Technology Information, Beijing 100048;
    2. School of Journalism & Communication, Peking University, Beijing 100871

Received date: 2013-04-24

  Revised date: 2013-07-15

  Online published: 2013-08-05

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摘要

以"三亚宰客门"事件为案例,应用凸面镜及共振等社会物理学原理,剖析微博传播对该事件形成的作用机理;通过内容分析法,描绘微博传播作用下该舆情事件的"发生→发展→消解"演进模式;采用定量统计与"知微"平台微博传播影响力分析,剖析该事件舆情演进的动因:一是主管部门遮掩事实,成为网民情感负面态势的推动力;二是微博活跃用户的介入,成为舆情产生与发酵的催化剂;三是主动议程设置不当,错失舆情消解的良机。

关键词： 微博传播; 舆情演进模式; 舆情演进动因; 案例研究

本文引用格式

付宏 , 田丽 . 基于微博传播的舆情演进案例研究[J]. 图书情报工作, 2013 , 57(15) : 34 -38,95 . DOI: 10.7536/j.issn.0252-3116.2013.15.005

Abstract

This paper analyzed the function mechanism of microblog-spread taking "Sanya events about overcharging the tourists" as an example with the help of social physics methods of convex mirror and resonance. And then, the authors discussed the evolution model of public opinion of the special case, which includes three phases of "occurrence→development→involuting", under the impacting of microblog-spread. Finally, the authors explored the facilitating factors of public opinion evolution through the analysis by the platform of "www.weibo reach.com" and the quantitative methods. And the facilitating factors are as follows: the facts covered-up by the supervisors promote the negative situation of net users' emotion; the public opinion leader got involved becomes the catalyst which results in generation and fermentation of the public opinion; and the agenda settings inappropriately makes the administrators miss the opportunity of resolving the public opinion.

Key words： microblog-spread; evolutionary model of public opinion; facilitating factors of public opinion evolution; case study

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