收稿日期: 2013-05-20
修回日期: 2013-09-03
网络出版日期: 2013-10-05
基金资助
本文系国家社会科学基金项目“互联网用户查询日志挖掘技术及其应用研究”(项目编号:10BTQ050)研究成果之一。
Empirical Study of Mobile Searcher Behavior Based on Web Log Mining
Received date: 2013-05-20
Revised date: 2013-09-03
Online published: 2013-10-05
王继民 , 李雷明子 , 孟凡 , 郑玉凤 . 基于用户日志的移动搜索行为分析[J]. 图书情报工作, 2013 , 57(19) : 102 -106,120 . DOI: 10.7536/j.issn.0252-3116.2013.19.016
The characteristics and patterns of mobile search behavior are valuable references to improve the mobile search service. This paper analyzed mobile searcher behaviors based on more than 3 million effective requests from a Chinese Web searching log. Several important aspects of mobile search behaviors are studied, such as queries, search time distribution, search sessions, mobile search equipment et al. Compared with traditional PC, Chinese mobile search users' search time is well-distributed, session time is shorter, query suggestion is less used on average and mobile intelligent terminals search more frequently.
Key words: mobile search; user behavior analysis; Web log mining
[1] Bouidghaghen O, Tamine-Lechani L, Boughanem M. Dynamically personalizing search results for mobile users[M].Andreasen T,Yager R R,Bulskov H,et al. Berlin:Springer Flexible Query Answering Systems.Berlin:Springer, 2009:99-110.
[2] 刘颖,彭赓,吕本富,等. 基于Web日志的用户访问路径提取与分析[J]. 情报学报,2009, 28(4):548-556.
[3] 钱鹏,袁芳. 电子资源检索策略日志分析与读者培训——以INSPEC为例[J]. 图书情报知识,2004(6):50-51.
[4] 张卫丰,张迎周,周国强. 基于语义和直值程度的相关查询客观度量[J]. 情报学报,2012,31(6):574-582.
[5] 王熠,王锁柱. 基于Web 日志分析的电子政务网站综合评价方法[J]. 情报科学,2007,25(10): 1495-1498.
[6] 朱志国,邓贵仕. 持久偏爱的Web用户访问路径信息挖掘方法[J]. 情报学报,2010, 29(2): 208-214.
[7] 余慧佳, 刘奕群,张敏,等. 基于大规模日志分析的网络搜索引擎用户行为研究[C]. 第三届学生计算语言学研讨会.北京:中国中文信息学会,2006.
[8] 王继民, 陈翀, 彭波. 大规模中文搜索引擎的用户日志分析[J]. 华南理工大学学报(自然科学版), 2004, 32(S): 1-5.
[9] 吴瑞. Web日志中模糊泛化关联规则的提取[J]. 情报学报,2011,30(2):192-196.
[10] Kamvar M, Baluja S. A large scale study of wireless search behavior: Google mobile search[C]//Proceedings of the SIGCHI Conference on Human Factors in Computing Systems.New York:ACM,2006.
[11] Kamvar M, Baluja S. Deciphering trends in mobile search[J]. Computer, 2007, 40(8): 58-62.
[12] Kamvar M, Kellar M, Patel R, et al.Computers and iphones and mobile phones, oh my!:A logs-based comparison of search users on different devices[C]//Proceedings of the 18th International Conference on World Wide Web.New York:ACM,2009.
[13] Baeza-Yates R, Dupret G, Velasco J.A study of mobile search queries in Japan[C]//Proceedings of the International World Wide Web Conference.New York:ACM,2007.
[14] Yi J, Maghoul F, Pedersen J. Deciphering mobile search patterns: A study of yahoo! mobile search queries[C]//Proceeding of the 17th International Conference on World Wide Web.New York: ACM,2008.
[15] Yi J, Maghoul F. Mobile search pattern evolution:The trend and the impact of voice queries[C]//Proceedings of the 20th International Conference Companion on World Wide Web.New York: ACM,2011.
[16] Church K, Smyth B, Cotter P, et al. Mobile information access: A study of emerging search behavior on the mobile Internet[J]. ACM Transactions on the Web (TWEB), 2007, 1(1): 4.
[17] Church K, Smyth B, Bradley K, et al. A large scale study of European mobile search behaviour[C]//Proceedings of the 10th International Conference on Human Computer Interaction with Mobile Devices and Services.New York:ACM,2008.
[18] Church K, Oliver N. Understanding portal-based mobile search:A case study[C]//Proceedings of the 2nd International Workshop on Research in the Large.New York: ACM, 2011.
[19] Logging Control in W3C httpd[EB/OL].[2013-03-05].http://www.w3.org/Daemon/User/Config/Logging.html#common_logfile_format.
[20] 王建冬, 王继民. 基于日志挖掘的高校用户期刊数据库检索行为研究[J]. 北京大学学报 (自然科学版), 2012, 48(1):29-36.
[21] 百度移动云计算事业部. 移动互联网发展趋势报告2011Q4[EB/OL].[2013-03-05].http://open.shouji.baidu.com/?page=mireport.
[22] 王继民,孟涛.中文Web查询演化的主要趋势[J].情报学报,2007,26(4):515-521.
[23] Jansen B J, Spink A, Bateman J,et al.Real life information retrieval:A study of user queries on the Web[J].SIGIR Forum,1998,31(1):5.
[24] 易观智库. 中国手机浏览器市场2011年度报告[EB/OL].[2012-12-25].http://www.enfodesk.com/SMinisite/index/taginfolist/tag_id/3039.html.
/
〈 |
|
〉 |