图书情报工作

图书情报工作 >

2013 , Vol. 57 >Issue 19: 102 - 106,120

DOI: https://doi.org/10.7536/j.issn.0252-3116.2013.19.016

情报研究

基于用户日志的移动搜索行为分析

  • 王继民 ,
  • 李雷明子 ,
  • 孟凡 ,
  • 郑玉凤
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  • 1. 北京大学信息管理系;
    2. 中国科学院大学管理学院
王继民,北京大学信息管理系副教授,博士,E-mail:wjm@pku.edu.cn;李雷明子,北京大学信息管理系硕士研究生;孟凡,中国科学院大学管理学院硕士研究生;郑玉凤,北京大学信息管理系硕士研究生。

收稿日期: 2013-05-20

  修回日期: 2013-09-03

  网络出版日期: 2013-10-05

基金资助

本文系国家社会科学基金项目“互联网用户查询日志挖掘技术及其应用研究”(项目编号:10BTQ050)研究成果之一。

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Empirical Study of Mobile Searcher Behavior Based on Web Log Mining

  • Wang Jimin ,
  • Lilei Mingzi ,
  • Meng Fan ,
  • Zheng Yufeng
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  • 1. Department of Information Management, Peking University, Beijing 100871;
    2. School of Management, University of Chinese Academy of Science, Beijing 100190

Received date: 2013-05-20

  Revised date: 2013-09-03

  Online published: 2013-10-05

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摘要

认为移动搜索用户行为特征与规律的发现,对移动搜索服务的改进具有重要的参考价值。基于国内某大型学术类网站一批包含300余万条有效记录的日志数据,分析查询串、搜索时间的分布、搜索会话、移动搜索设备终端等我国移动搜索用户行为的基本特征指标。研究结果显示:与传统PC搜索相比,移动用户的查询时间分布更均匀,会话更短,使用查询推荐比例更少,移动智能终端设备用户搜索更频繁。

关键词： 移动搜索; 用户行为分析; Web日志挖掘

本文引用格式

王继民 , 李雷明子 , 孟凡 , 郑玉凤 . 基于用户日志的移动搜索行为分析[J]. 图书情报工作, 2013 , 57(19) : 102 -106,120 . DOI: 10.7536/j.issn.0252-3116.2013.19.016

Abstract

The characteristics and patterns of mobile search behavior are valuable references to improve the mobile search service. This paper analyzed mobile searcher behaviors based on more than 3 million effective requests from a Chinese Web searching log. Several important aspects of mobile search behaviors are studied, such as queries, search time distribution, search sessions, mobile search equipment et al. Compared with traditional PC, Chinese mobile search users' search time is well-distributed, session time is shorter, query suggestion is less used on average and mobile intelligent terminals search more frequently.

Key words： mobile search; user behavior analysis; Web log mining

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