知识组织

开放式访谈设计中民族志决策树模型的应用及改进

  • 徐孝娟 ,
  • 赵宇翔 ,
  • 孙霄凌 ,
  • 朱庆华
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  • 1. 南京大学信息管理学院;
    2. 南京大学工程管理学院
徐孝娟,南京大学信息管理学院博士研究生,E-mail:xxjksks@126.com;赵宇翔,南京大学信息管理学院助理研究员;孙霄凌,南京大学工程管理学院博士研究生;朱庆华,南京大学信息管理学院教授,博士生导师。

收稿日期: 2013-09-27

  修回日期: 2013-11-05

  网络出版日期: 2013-11-20

基金资助

本文系国家社会科学基金重点项目“互联网用户群体协作行为模式的理论与应用研究”(项目编号:10ATQ004)和江苏省研究生培养创新工程项目“社交网站中用户流失成因探析及对策研究(项目编号:CXZZ13_0072)”研究成果之一。

Explore EDTM’s Improved Model in the Application of the Open-ended Questionnaire Design

  • Xu Xiaojuan ,
  • Zhao Yuxiang ,
  • Sun Xiaoling ,
  • Zhu Qinghua
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  • 1. School of Information Management, Nanjing University, Nanjing 210093;
    2. School of Management Engineering, Nanjing University, Nanjing 210093

Received date: 2013-09-27

  Revised date: 2013-11-05

  Online published: 2013-11-20

摘要

将民族志决策树模型及扎根理论融合应用到开放式访谈设计的问题条目获取、问卷的模型构建及问卷模型的合理性检验三方面。在阐述民族志决策树模型相关理论的基础上,分析该模型和扎根理论融合应用的可行性及必要性,并将二者应用到开放式访谈设计中,提出开放式访谈问卷的模型设计架构,并以社交网站用户流失访谈为例给予说明。结果显示,设计的开放式问卷条目顺序合理、内容表述完善,其设计架构对开放式访谈问卷的设计具有指导意义。

本文引用格式

徐孝娟 , 赵宇翔 , 孙霄凌 , 朱庆华 . 开放式访谈设计中民族志决策树模型的应用及改进[J]. 图书情报工作, 2013 , 57(22) : 103 -110 . DOI: 10.7536/j.issn.0252-3116.2013.22.017

Abstract

The paper designs the open-ended questionnaire by the methods fusion of ethnographic decision tree model (EDTM) and grounded theory. Based on the related theory of ethnographic decision tree model, this paper analyzes the feasibility and necessity of the methods fusion about this model and grounded theory. The improved model is applied into the design of open-ended questionnaire. The paper proposes the architecture of open-ended questionnaire on model design, taking social networking site users' loss as an example. The result shows that the order and integrity of the content item is very satisfactory. The architecture of open-ended questionnaire on model has a guiding significance.

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