收稿日期: 2014-01-10
修回日期: 2014-02-03
网络出版日期: 2014-02-20
基金资助
本文系国家自然科学基金面上项目“融合范式视角下的链接分析理论集成框架及其实证研究”（项目编号：71273125）和中国博士后科学基金第54批面上项目“基于多案例库协同的老年人健康案例推理评估研究”（项目编号：2013M541651）研究成果之一。
An Empirical Analysis on User Link Behaviors of Social Networks
Received date: 2014-01-10
Revised date: 2014-02-03
Online published: 2014-02-20
孙建军 , 顾东晓 . 动机视角下社交媒体网络用户链接行为的实证分析[J]. 图书情报工作, 2014 , 58(04) : 71 -78 . DOI: 10.13266/j.issn.0252-3116.2014.04.012
Drawing on the hierarchy of needs, flow theory and theory of rational behavior, from the perspective of motivation and the special social user network environment in China, this study investigates internal and external motivation factors of network links behavior and constructs the "motivation-links intention-behavior" model.An empirical study is carried out based on 460 records of real world data.Results indicate that self-actualization needs, immersed needs and subjective norm all have significant positive impact on continuing use intention of network links users, but the impact from self-esteem needs and social needs are not very significant.Subjective norm is the most important impact, whereas the general impact from internal motivations is still bigger than that from external ones.This conclusion has important value for Weibo marketing and other academic promotion and cyber marketing via social media.
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