从阅读寻求行为角度对我国移动互联网用户的阅读行为进行实证分析，发现当前移动阅读用户主要通过智能手机和平板电脑、浏览器和客户端软件、移动通信网络和Wi-Fi等无线网络获取读物，通过随意浏览、导航、检索、社会化推荐和广告寻找移动阅读内容；用户选择的主要移动阅读服务机构是电信运营商和知名传统互联网服务商，出版社、报社、杂志社等传统出版机构和图书馆提供的移动阅读服务也较受欢迎。公共图书馆、高校图书馆应加大推广力度，基于用户的移动阅读寻求行为特征，开发与优化移动阅读服务系统，加强移动阅读服务推广。

This paper makes an empirical analysis of Chinese mobile Internet users’ reading behavior from the perspective of readers seeking behavior. The results show the current mobile reading terminals are smart phone and tablet computer, the main mobile reading softwares are browser and client software, the main ways to access the Internet include mobile communication network and wi-fi wireless network. The main ways for users to look for mobile reading content in clude browsing, navigation, searching, social recommendation and advertising. The main mobile reading service organizations that users select are telecom operators, some well-known traditional Internet providers. Press, newspapers, magazines and other traditional publishers and libraries are also welcome. Public and academic libraries should develop and optimize the mobile reading service system, strengthen the promotion of mobile reading service, based on mobile Internet users' characteristics of readers seeking behavior.