收稿日期: 2014-09-30
修回日期: 2014-11-02
网络出版日期: 2014-11-20
基金资助
本文系中央高校基本科研业务费项目“敏捷供应链中的客户评价倾向和产品推荐研究”(项目编号:FRF-BR-14-012A)研究成果之一.
Complex Semantic Orientation of Chinese Online Customer Reviews
Received date: 2014-09-30
Revised date: 2014-11-02
Online published: 2014-11-20
郝玫 , 王道平 . 中文网络评论的复杂语义倾向性计算方法研究[J]. 图书情报工作, 2014 , 58(22) : 105 -110,129 . DOI: 10.13266/j.issn.0252-3116.2014.22.017
Considering the complex semantic of Chinese online reviews, this paper proposes a complex semantic orientation calculation method to improve the evaluation accuracy of product features. Based on building the product sentimental dictionary, the method determines the size of feature opinion window and extracts the feature opinion set, and then it calculates the feature evaluation combined with opinion degree, semantic inversion and features evaluation frequency. The experimental results show that the proposed method can achieve higher recall ratio and precision in terms of feature evaluation classification, and compared with SO-PMI, it can obviously improve the calculation accuracy of feature evaluation.
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