收稿日期: 2014-12-15
修回日期: 2015-01-05
网络出版日期: 2015-01-20
基金资助
本文系聊城大学成人教育科研项目"基于成人教育的高校图书馆服务营销研究"(项目编号:ldcj201412)研究成果之一。
Misunderstanding and Countermeasure Study of Classic Reading Promotion
Received date: 2014-12-15
Revised date: 2015-01-05
Online published: 2015-01-20
栾雪梅 . 经典阅读推广的误区及对策研究[J]. 图书情报工作, 2015 , 59(2) : 51 -55 . DOI: 10.13266/j.issn.0252-3116.2015.02.008
[Purpose/significance] Classic reading promotion has become an important part in reading promotion activities in the library. It is always in an awkward position in classic reading promotion practice because it is difficult to read, and the validity of the promotion is relatively low. Based on this, the paper proposes the corresponding countermeasures for the classic reading promotion.[Method/process] With literature analysis method, this paper analyzes the misunderstanding and the cause to ineffective classic reading promotion through observing and analyzing the phenomenon of people's less reading classics.[Result/conclusion] It proposes that the interest of reading the classic books should be activated in classic reading promotion, and the place of fragmentation reading should be taken by enduring reading experience for a reality of reading instead of browsing. In addition, the reading habit should be inserted in reading promotion while attaching importance to scene construction.
Key words： reading promotion; classic; interest activation; fragmentation; enduring
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