[目的/意义]针对微信学科服务还处于起步阶段的实际情况,建立一套微信学科服务的具体模式,引导图书馆为读者提供便利的学科服务。[方法/过程]根据学科服务的含义与微信的功能模块,分析微信应用于学科服务的可行性。通过对"211工程"高校图书馆微信公众平台的调研,阐述高校图书馆微信学科服务的现状。[结果/结论]分析结果显示,微信公众平台适合作为学科服务的载体。但调查结果却显示,高校图书馆没有专门的学科服务微信平台,现有的微信平台更多地被用于发布信息而非提供服务,其所提供的服务也更多地注重形式而非内容。针对实际情况,提出基于微信公众平台的学科服务的方式,包括信息推送、互动交流、表单处理、在线课程以及学习小组等。指出开展这项工作需要注重平台推广问题、平台类型选择问题、读者粘性问题以及读者信任度问题等。

[Purpose/significance] This paper establishes a set of specific service model for WeChat-based subject service for the current situation, and guides the libraries to provide readers with a convenient subject service.[Method/process] According to the meaning of subject service and the function modules of WeChat, the paper analyzes the feasibility of WeChat applied to subject service. Through the research on WeChat public platform of university library of 211 Project, this paper describes the current situation of the use of WeChat to carry out subject services in university libraries.[Result/conclusion] The results show that, it is suitable that WeChat public platform be used for subject service as a carrier. But at the same time, only a handful of university libraries have tried in this regard; and the existing WeChat public platform is used as a platform for information release, rather than the provision of services; and the service provided by WeChat public platform focuses on forms rather than contents. And then, this paper presents the ways to carry out subject service base on WeChat public platform, including information push, interact, form processing, online courses and study groups, etc. Finally, this paper points out some problems that need attention, including how to promote the platform,which type of platform to choose, and how to ensure the reader viscous and trust degree, etc.