收稿日期: 2015-04-23
修回日期: 2015-05-20
网络出版日期: 2015-06-20
基金资助
本文系北京醒客工场“社区问答平台的群体认知形成研究”(项目编号:XK201405001)研究成果之一。
Collaboration Forms and Effectiveness in Social Q&A Communities: A Case Study of Zhihu.com
Received date: 2015-04-23
Revised date: 2015-05-20
Online published: 2015-06-20
[目的/意义] 以知乎为例,探讨在线问答社区用户之间的协作发起和响应、协作内容的类型以及效果是否存在差异。[方法/过程] 对知乎“健康”话题精华下观点探讨、个人建议、事实陈述3类问题20个答案及2, 287条评论中的220例协作进行内容分析,比较不同协作的差异。[结果/结论] (1)在协作发起动作中,提问与质疑两类动作占据70%-80%,观点探讨类“提出质疑”的发起动作比例更高,且交互性较强的发起动作更能获得回应;(2)协作多发生于作者与评论者之间;(3)共13种交互类型对答案的8个指标有提升效果,尤其能显著提升答案的完整性、细节性和信息量。
黄梦婷 , 张鹏翼 . 社会化问答社区的协作方式与效果研究:以知乎为例[J]. 图书情报工作, 2015 , 59(12) : 85 -92 . DOI: 10.13266/j.issn.0252-3116.2015.12.013
[Purpose/significance] This article investigated the initiation,response types, and effects of online collaboration among users in a social Q&A community, Zhihu.com. [Method/process] The three types of questions we sampled are factual, opinion and experience questions in health domain. We conducted content analysis of 220 collaboration cases in 20 answers and 2287 comments, and compared collaboration types. [Result/conclusion] (1) With collaboration initiations, actions of asking questions and doubting account for 70%-80%, doubting actions occur more in opinion questions and initiations of stronger interactive purposes get more responses; (2) collaborations occur more often between authors and commentators; (3) 13 types of interactions improve the answer quality in 8 aspects, especially on integrity, details and the amount of information.
Key words： social QA; community QA; collaboration; information behavior; Zhihu.com
[1] Shah C, Oh S, Oh J S. Research agenda for social Q&A[J]. Library & Information Science Research, 2009, 31(4): 205-209.
[2] 贾佳, 宋恩梅, 苏环. 社会化问答平台的答案质量评估——以“知乎”、“百度知道”为例[J]. 信息资源管理学报, 2013(2):19-28.
[3] 李月琳, 蔡文娟. 国外健康信息搜寻行为研究综述[J]. 图书情报工作, 2012, 56(19):128-132.
[4] Ovadia S. Quora. com: Another place for users to ask questions[J]. Behavioral & Social Sciences Librarian, 2011, 30(3): 176-180.
[5] Wang Gang, Gill K, Mohanlal M, et al. Wisdom in the social crowd: an analysis of quora[C]//Proceedings of the 22nd International Conference on World Wide Web. Rio de Janeiro:ACM, 2013: 1341-1352.
[6] Morris M R, Teevan J, Panovich K. What do people ask their social networks, and why? A survey study of status message Q&A behavior[C]//Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. Atlanta: ACM, 2010: 1739-1748.
[7] Kim S. Questioners' credibility judgments of answers in a social question and answer site[J/OL].[2015-04-18].http://www.informationr.net/ir/15-2/paper432.html.
[8] Harper F M, Weinberg J, Logie J, et al. Question types in social Q&A sites[J/OL].http://firstmonday.org/article/view/2913/2571.
[9] Aragon C R, Poon S S, Monroy-Hernández A, et al. A tale of two online communities: Fostering collaboration and creativity in scientists and children[C]//Proceedings of the Seventh ACM Conference on Creativity and Cognition. New York: ACM, 2009: 9-18.
[10] Lou Jie,FangYulin, Lim K H, et al. Contributing high quantity and quality knowledge to online Q&A communities[J]. Journal of the American Society for Information Science and Technology, 2013, 64(2): 356-371.
[11] Yang Jiang, Morris M R, Teevan J, et al. Culture matters: A survey study of social Q&A behavior [C]// Proceedings of the Fifth International Conference on Weblogs and Social Media, Barcelona, Catalonia, Spain, 2011. Menlo Park:AAAI Press, 2011: 409-416.
[12] 戚媛媛,邓胜利.交互式问答服务中用户行为影响因素的实证研究[J].情报杂志,2010,29(1):32-36.
[13] 范宇峰,陈佳佳,赵占波,等.问答社区用户知识分享意向的影响因素研究[J].财贸研究,2013,24(4):141-147.
[14] Gazan R. Microcollaborations in a social Q&A community[J]. Information Processing & Management, 2010, 46(6): 693-702.
[15] Harper F M, Raban D, Rafaeli S, et al. Predictors of answer quality in online Q&A sites[C]//Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. New York: ACM, 2008: 865-874.
[16] Chen Yan, Ho T H U A, KIM Y M I. Knowledge market design: A field experiment at Google Answers[J]. Journal of Public Economic Theory, 2010, 12(4): 641-664.
[17] Jeon G Y J, Kim Y M, Chen Yan. Re-examining price as a predictor of answer quality in an online Q&A site [C]//Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. New York: ACM, 2010: 325-328.
[18] Rughinis C, Rughinis R, Matei S, et al. Digital rhetoric in collaborative knowledge-making[M]. Heraklion: Springer International Publishing, 2014: 218-223.
[19] Gazan R. Specialists and synthesists in a question answering community[J]. Proceedings of the American Society for Information Science and Technology, 2006, 43(1): 1-10.
[20] Harper F M, Moy D, Konstan J A. Facts or friends?: Distinguishing informational and conversational questions in social Q&A sites[C]. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. New York: ACM, 2009: 759-768.
[21] Kane G C. A multimethod study of information quality in Wiki collaboration[J]. ACM Transactions on Management Information Systems (TMIS), 2011, 2(1): 1-16.
[22] Zhu Zhemin, Bernhard D, Gurevych I.A multi-dimensional model for assessing the quality of answers in social Q&A[EB/OL].[2015-01-20]. http://tuprints.ulb.tu-darmstadt.de/1940/1/TR_dimension_model.pdf.
[23] Shah C, Pomerantz J. Evaluating and predicting answer quality in community QA[C]//Proceedings of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval. New York: ACM, 2010: 411-418.
[24] Gibbs G. Qualitative data analysis: Explorations with NVivo (Understanding social research)[M]. Buckingham: Open University Press, 2002.
/
| 〈 |
|
〉 |
