收稿日期: 2015-05-17
修回日期: 2015-05-30
网络出版日期: 2015-06-20
Research on Dynamic Evaluation Index System of Goods Online Reviews
Received date: 2015-05-17
Revised date: 2015-05-30
Online published: 2015-06-20
王军 , 丁丹丹 . 商品在线评论动态变化评价指标体系的研究[J]. 图书情报工作, 2015 , 59(12) : 106 -112 . DOI: 10.13266/j.issn.0252-3116.2015.12.016
[Purpose/significance] Combined with the Elaboration Likelihood Model theory, this paper establishes the dynamic evaluation model of good online reviews. Then it puts forward three primary indicators of the structure distribution index, cross class change index and internal variable index, and several secondary indicators of comment structure ratio, translation rate, cross ratio, concentration ratio, diffusion ratio, commodity value concern ratio, and service sensitivity.[Method/process] This paper takes online reviews of women's clothes on the Tianmao.com for example, explains the application process of the model and index system, and proves its applicability.[Result/conclusion] With the help of the evaluation index system, network operators can appraise the change of online reviews and learn the change trends of consumers' attitudes.
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