[目的/意义] 非物质文化遗产是各族人民世代相传承的、与群众生活密切相关的各种传统文化表现形式和文化空间。非物质文化遗产因其地域性、传承性、动态性、多元性等特点在信息传播上有其独特的规律和要求,通过报纸和网络文本揭示现状与问题,探讨这些特点、规律和要求,不仅是对非物质文化遗产的传承与保护,还对文化类信息的传播有着重要的参考价值。[方法/过程] 以中国入选联合国教科文组织非物质文化遗产名录的37个项目作为研究案例,通过慧科数据库检索2014年度关于这些项目的新闻报道,在对这些报道进行计量分析和内容分析的基础上,研究非物质文化遗产信息传播的主体、渠道、内容、方式等,阐述当前我国非物质文化遗产传播的现状与问题。[结果/结论] 通过分析发现,当前我国非物质文化遗产传播中存在着严重的冷热不均的状况,信息传播的模式基本以单向的线性模式为主,信息传播的内容和形式都比较单一,受众的互动和参与程度都比较低。针对这种情况,提出有针对性的策略建议。

[Purpose/significance] Intangible cultural heritage, a variety of traditional cultural forms of representation and spaces, is inherited by all generational ethnic groups and closely related to people's lives. Because of its regionalism, inheritance, dynamic nature, diversity and so on, the information dissemination of intangible cultural heritage has its unique rules and requirements. In this paper, we reveal the current situation and problems by newspapers and online text analysis, and explore the features, rules and requirements of intangible cultural heritage communication. The study has important reference value not only for the inheritance and protection of intangible cultural heritage, also for the information of cultural dissemination.[Method/process] In this paper, 37 items included in the "UNESCO World Intangible Cultural Heritage list" in China have been selected for case study. On the basis of quantitative analysis and content analysis of news reports on these 37 items (retrieved through Wise Search database during 2014), the body, channels, content and methods of intangible cultural heritage information dissemination are studied while the current status and problems of Chinese intangible cultural heritage communication are described.[Result/conclusion] The analysis revealed that the communication of different intangible cultural heritage is particularly uneven in China; the information dissemination appears in a unidirectional linear mode; the forms of information dissemination and content appear relatively single and simple; the interaction and participation of audience are all relatively low. In this regard, a targeted strategy is proposed in this paper.