收稿日期: 2015-06-27
修回日期: 2015-07-16
网络出版日期: 2015-08-05
Research on the Mobile Internet Use of the Post-90's Generation: Taking the Students of Shanghai University as an Example
Received date: 2015-06-27
Revised date: 2015-07-16
Online published: 2015-08-05
刘寅斌 , 张园园 . “90后”手机移动互联网使用情况调查研究——以上海大学学生为例[J]. 图书情报工作, 2015 , 59(15) : 73 -79 . DOI: 10.13266/j.issn.0252-3116.2015.15.011
[Purpose/significance] Focused on the hot topic of the Post-90's Generation and Mobile Internet, this paper studied the Mobile Internet use of the generation, so as to offer reference and strategic supports to such industries as telecom operators, terminal manufacturers, traditional Internet and Mobile Internet service providers. [Method/process] Combined the online questionnaire with the offline interview to collect data, and used SPSS 17.0 and Clemintine 12.0 to analyze the data, this paper revealed the Mobile Internet use behavior of the Post-90's Generation. [Result/conclusion] The result shows that the behavioral traits include coexisting of similarities and differences, brand rejuvenation, scattered usage scenarios and simultaneous use of different devices.
Key words: Post-90's Generation; mobile phone; Mobile Internet; use
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